The word “Christmas” means Mass of Christ. Besides Christians the entire world celebrates Christmas because it brings lot of joy...

Aromas are nurtured longer in mind and memory that is why lately the aroma-marketing (in hotels, restaurants, shops) is gaining...

In corporate strategy, assets are broadly classified as tangible (physical) and intangible (non-physical), which are further categorized by their liquidity,...

The primary aim of formulating a corporate strategy is to distribute its resources in the best way to derive maximum...

Corporate boundaries define the limits of an organization's activities, responsibilities. It also limits to employee conduct, their physical and operational...

While SBUs are semi-independent units, their success often relies on cooperation and alignment with other units and the corporate strategy.

The four levers are tools managers use to implement and adjust business strategies by inspiring purpose, setting limits, monitoring performance,...

Corporate restructuring is an action taken by the corporate entity to modify its capital structure or its operations significantly. Generally,...

A well-defined organisational structure can enhance efficiency, decision-making, and communication. Depending on the structure and type of business, decisions can...

Agency theory explains the relationship between a principal, who delegates authority, and an agent, who acts on the principal’s behalf.