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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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              What is SERVQUAL Model?

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              “It all Starts with Nescafe”

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                Educational Leaders who fought for women’s education did not seek validations from society

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      What is Gray Divorce

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      January 6, 2025
                      in GENERAL, People and Trends
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                      Gray Divorce

                      Gray divorce is a term used to describe the increasing number of divorces among couples who are over 50 years old and have been married for several years. We see marriage is treated s burden these days. Traditional views of marriage as a lifelong commitment are shifting.

                      A couple who has lived together for four-five decades go for divorce, which is surprising.  Our societal values  are shattering, the bond between two people is fading away. People want to enjoy individuality. People are seeking more freedom to pursue their interests and hobbies. They don’t want to be tied down to marriage. Young people are choosing to live together without legal or religious serenity.  Even older people opt for live-in relationship, which has lesser bindings.

                      The Supreme Court of India has granted legal and constitutional sanction to values like same-sex marriage and inter-religious marriage. The idea of adopting a child is becoming more popular. People are considering marriage as a responsibility and are focused on their careers and personal growth. A culture of competition, comparison, and disappointment has affected expectations and demands of married partners. 

                      After living for thirty/forty/fifty years together, couples realize they no longer have shared interests or goals after their children grow up and leave home. Other factors include increased life expectancy, financial independence, and shifting societal norms. 

                      This trend is on the rise with the increase in people living longer and seeking more out of life when they get older. Other factors such changing expectations within society also contribute to the rising numbers of grey divorce. Lifestyle adjustments, such as changes in living arrangements, financial and emotional impacts, the need for assistance with healthcare are also some of the causes. The complex legal implications of updating wills and changing the beneficiaries is adding to the challenge. According to the government data, divorce rates among middle-aged and older adults have increased since 1970. In 1990, 8.7% of marriages among people over age 50 ended in divorce, but by 2019 that number had grown to 36%. Older couples argue over retirement savings and pension plans. Divorce becomes  financially devastating, and older adults have less time to recover. Also, infidelity is a leading cause of divorce. 

                      People prefer living with a pet instead of a human.

                      Nothing compares to the joy of coming home to a loyal companion. The unconditional love of a pet is more precious that keeps you company. Pets may also decrease stress, improve heart health. People prefer living with a pet instead of a human.

                      Domestic violence can include physical, verbal, sexual, emotional, or economic abuse. Drug  or alcohol addiction can cause chaos in a marriage and home. According to the Gottman Institute (a research institute working on relationship) contempt is the greatest predictor of divorce. People are easily growing apart. Incompatibility becomes more noticeable as people grow older together.  Finding a balance, respecting each other’s needs, and creating a space for solitude and togetherness can help build a healthy and compatible relationship.

                      As women have become more financially independent, it has become easier for older couples to divorce and support themselves financially after their marriages end. This has made it easier for older couples to end their marriages without having to worry about financial consequences. People are very self-centered, listening to only what matters to them. I think one more reason is nuclear family system. The second reason being social media allows us to vent our opinions and therefore, we see many different opinions bashing each other. This was earlier going on in our brains. There was not outlet for this. Now, we have an outlet. Thus, we see more intolerance. People are getting emotionally detached easily.

                      Emotional detachment can affect a person’s physical, psychological, emotional, and social development. However, it can also be helpful if used purposefully, such as to set boundaries with certain people or groups. 

                      The institution of marriage is losing its serenity. One of the most significant causes of gray divorce is the changes people experience as they age. Growing apart is the most frequently cited reason for divorce at any age. For older adults specifically, aging represents a big change, and people’s priorities, interests, and needs obviously shift as they grow older.

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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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