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NEWSFLASH
What is Asset Specificity?
September 14, 2026
Do you know who Owns Corporations?
September 7, 2026
Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde
September 1, 2026
The story behind the Swedish word Lagom which means Just Enough
August 31, 2026
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FEATURED NEWS
What is Asset Specificity?
Asset Specificity helps explain whether a company should buy a service/component from the open market or build it internally (vertical...
Read moreARROUND THE WORLD
What are Treasury Bills?
Treasury bills are an excellent investment option for conservative investors seeking safety, liquidity, and predictable short-term returns. With sovereign backing,...
Read more
What is SERVQUAL Model?
The Service Quality Model or SERVQUAL Model was developed and applied by the American marketing gurus Valarie Zeithami, A. Parshuraman...
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Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers
Today, Bharatmata theatre is 89 years old, having originally opened in 1937. It demonstrates an important principle in strategic management;...
Read moreHIGHER EDUCATION
Educational Leaders who fought for women’s education did not seek validations from society
Social reformers such as Madan Mohan Malviya, Ishwar Chandra Vidyasagar and Mahatma Jyotiba Phule and his better half Savitribai Phule...
Experiential learning is the future
Experiential learning encourages students to learn from their mistakes and fosters a sense of self-confidence and continuous learning. Experiential learning...
Latest News
What is Olfactory Marketing?
Olfactory Marketing is an immersive and multisensory marketing approach, where brands create deeper connections with consumers by engaging the five...
“It all Starts with Nescafe”
Nescafé, the world’s most popular coffee brand owned by Nestlé, has a legacy dating back to 1938
Why Memories are a fuel of our life
Our memory reminds us of the good, the bad and the ugly. In short, our memories are crucial to the essence...
Just how Michelin Brothers’s Marketing Strategy for their Tire Business Transformed Restaurant Industry
In 1900, the first Michelin Guide, a small red book filled with information that was important to drivers was published....
RESEARCH NEWS
AFFAIRS NEWS
American Hegemony is at critical juncture
The 2026 United States-Iran conflict represents a contemporary example that reflects aspects of American hegemony in West Asia.
Impact of the Thucydides Trap and Clash of Civilization on International Businesses
The Thucydides Trap describes the high risk of war when a rising power threatens to displace a dominant ruling power.
GENERAL NEWS
EDITOR'S CHOICE
DON'T MISS
LATEST NEWS
What is Asset Specificity?
Asset Specificity helps explain whether a company should buy a service/component from the open market or build it internally (vertical...
Read moreDo you know who Owns Corporations?
A corporate entity is a legally recognized organization such as a corporation, limited liability company (LLC), or partnership that exists...
Read moreArrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde
While discussing faith as an economic force, this book does not seek to evaluate religious beliefs or spiritual doctrines. Rather,...
Read moreThe story behind the Swedish word Lagom which means Just Enough
The Swedish people believe in the Lagom Philosophy which means to have just enough of everything; not too much, not...
Read moreLasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’
Some people enter our lives not as permanent companions, but as turning points. Their role is catalytic rather than continuous....
Read more