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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                How to write an appropriate title 

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                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

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                Where in the world teachers are most respected?

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                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

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                  Mixed Method Research is Most Suitable

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                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

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                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

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                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

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                      Koi sone ke dilwala, koi chandi ke dilwala

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      February 15, 2025
                      in GENERAL, Movies & Music
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                      I am writing this post for Valentine’s Day which is an annual festival to celebrate romantic love, friendship and admiration. Every year on 14 February people celebrate this day by sending messages of love and affection to partners, family and friends. Every person may have individual experiences of unconditional love and attachment. It can be wrong to pressure yourself to find true love; if you have yet to experience a genuine connection with another person or feel a sense of comfort with them. The song koi sone ke dilwala, koi chandi ke dilwala implies that love is fragile, it isn’t strong.

                      कोई सोने के दिलवाला कोई चांदी के दिलवाला,
                      शीशे का है मतवाले तेरा दिल,
                      महफ़िल ये नहीं तेरी दीवाने कहीं चल.

                      There’s someone who’s heart of gold, some other’s heart is of silver, my heart is of glass (fragile). This song is shot in a party. The hero of the song says this party does not belong to him he consoles himself by saying dear crazy mind let’s move on. Lyricist Majhrooh Sultanpuri wrote this song for film Maya (1961) sung by the great Mohamed Rafisab, composed by Salil Chowdhary and filmed on Dev Anand. This is one of the superhit songs and remains timeless. This song will never die. Generations will listen to it. Long live Mohd. Rafi Sab.

                      Sone ke dilwala means someone who is exceptionally kind, generous, and compassionate, someone who is loyal with a willingness to help others without expecting anything in return.  And, silver hearts represent a romantic heart, someone who is deeply in love with something, or a person. A heart of glass means someone who is easily hurt or emotionally fragile, like glass which can break easily, suggesting that their feelings can be shattered quickly by a minor setback, one who gets disappointed; it describes a person who is highly sensitive and prone to emotional pain. 

                      While many would ideally choose “heart” over “money,” in reality, when faced with a difficult decision between following one’s passion (love) or pursuing financial stability, people often tend to prioritize money due to the practical need for security and necessities, even if it means sacrificing the love of his/her life.

                      The word love has depth.  We don’t love easily. Love is not a universal experience; some   people might feel an immediate attraction as falling in love quickly, for others, developing deep love takes time and getting to know someone well. This means there’s no single answer to whether someone “gets love easily” as it varies greatly from person to person depending on factors like inner personality, character, outer personality, intelligence, earnings, attachment styles, and life experiences. 

                      Every person who falls in love experiences variety of pains and pleasures of love. Each person has his/her own character and personality; they have different backgrounds and conditions. So, there is no set of rules that applies equally to everyone. Also, whom a person dates also is a matter of personal choice. No one has any right to intrude in anybody’s private affair. The youngsters say, not even their parents have any rights.  But our heart and gut do give us signals about the right or the wrong person. Do we hear to the signals?

                      Because people often lose all objectivity when they fall in love, it is said ‘Love is blind’.  The song koi sone ke dilwala, koi chandi ke dilawala’s last stanza says that this party isn’t really my vibe, I think it’s time to head out because I am not enjoying it any longer. I should get out of here.  This means the hero feels like he doesn’t belong to that gathering, and it would be better to leave and seek out a different social environment that aligns more with his interests or personality.

                      How a person experiences pain is unique to each one. Attraction and affection don’t stay the same, and love can feel different for each person. Love too has a lifecycle – introduction, development, growth, maturity and in some cases decline. A person may experience and express love differently from another person. Some people have intense feelings that they are unafraid to express, while others take time to open or prefer to show love in subtler ways.

                      Also, people demonstrate their love for others in various ways. Whether through acts of service, physical touch, quality time, words of affirmation, gift-giving, acts of kindness, sacrifice, or support, the key is to find the expression that resonates most with your loved ones. Essentially, “everyone’s pain is different”, “everyone’s experience of love is different”. Listen to this beautiful song.  Happy Valentines Day!

                      Tags: AffectionDev AnandDr. Vidya HattangadiFil Maya (1961) PartyGatheringIndiaKoi sone ke dilwalaloveMajrooh SultanpuriMohamed RafiMusicSalil Chowdhary
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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