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    Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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              What is SERVQUAL Model?

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              “It all Starts with Nescafe”

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                Educational Leaders who fought for women’s education did not seek validations from society

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

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                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      Home GENERAL

                      The Essence of Christmas is Generosity

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      December 25, 2025
                      in GENERAL, People and Trends
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                      Christmas is an annual festival honouring the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. Santa Claus is Santa Claus, legendary figure who is the traditional patron of Christmas in the United States and other countries, bringing gifts to children. 

                      Santa Clause is mythical giver of gifts in Christmas, his popular image  is associated with Saint Nicholas,  a 4th-century Christian saint who is typically portrayed in red bishop’s robe. The Dutch are credited with transporting the legend of Saint Nicholas who was also called Sinterklaas to New Amsterdam (now New York City), along with the custom of giving gifts, toys, clothes and sweets to children on Christmas.

                      The current depiction of Santa Claus is based on images drawn by cartoonist Thomas Nast for Harper’s Weekly beginning in 1863. Nast’s Santa owed much to the description given in the poem  “ A Visit from St. Nicholas” first published in 1823. The image was further defined by the popular Santa Claus advertisements created for the Coca Cola company from 1931 by illustrator Haddon Sundblum; his Santa was a round, overweigh, white-bearded gentleman dressed in a red suit with a black belt and white fur trim, black boots, and a soft red cap.

                      Christmas is called the festival of giving. Giving has a profound impact on both the giver and the receiver. By providing support to those in need, we can make a positive difference, both now and for eternity. This was the whole idea of Christmas. It is about giving. Over the years people forgot it’s true motive and started celebrating it just for their own happiness. Christmas additionally explains how giving and sharing not only helps the recipients happy but also gives you a sense of satisfaction and joy.

                      In today’s selfish world, the joy of giving is highly underrated. It’s a mutual feeling and not a one way feeling. It makes the other person happy because you’ve helped them or given them a reason to feel joy. It also makes you happy because the satisfaction you receive is unmatchable. If you possess the power of giving and if you use that power in the right manner, you’ll never be dissatisfied.

                      And trust me when I say giving is not always monetary or something which can be bought by money. It can be anything which brings joy, happiness or satisfaction to the other person and yourself too. It can be a feeling, good news, a few kind words, words of wisdom, a small gift, a kind gesture or anything in general. Toward the end of the 18th century the practice of giving gifts to family members established. Theologically, the feast day reminded Christians of God’s gift of Jesus to humankind even as the coming of the Wise Men (Magi) to Bethlehem suggested that Christmas was somehow related to giving gifts.

                      The famous belief about Santa Claus is said that he lives at the North Pole with his wife (Mrs. Claus), where he spends the year making toys with the help of his elves (small creatures with pointed ears who has magic powers). He receives letters from children asking for Christmas gifts. On Christmas Eve he loads his sledge with toys and flies around the world, drawn by eight reindeers, stopping at each child’s house. He slides down the chimney and leaves the gifts, refreshing himself with the milk and cookies left for him by the household’s children.

                      Santa Claus’s story stretches all the way back to the 3rd century, when Saint Nicholas walked the earth and became the patron saint of children. It is believed that Nicholas was born sometime around A.D. 280 in Patara, near Myra in modern-day Turkey. Much admired for his goodness and kindness, St. Nicholas became the subject of many legends. It is said that he gave away all his inherited wealth and travelled the countryside helping the poor and sick. One of the best-known St. Nicholas stories is the time he saved three poor sisters from being sold into slavery or prostitution by their father by providing them with a dowry so that they could be married. Over the course of many years, Nicholas’s popularity spread, and he became known as the protector of children and sailors.

                      The legend also has that after the birth of Jesus Christ in the winter season, some of the trees shook off the snow and turned green to mark the great event. Thus, the Christmas tree represents permanence and immortality. That’s why it is decorated.

                      Tags: ChristmasChristmas TreeDr. Vidya HattangadiElvesFestival of givingGenerosityJesus ChristMagiSanta ClausSinterklaasSt. Nicholas
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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