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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

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              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

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              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

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                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

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                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

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                      Negotiation is both an art and science

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      January 27, 2025
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                      Life is a series of negotiations because we go through a series of natural and spontaneous changes of which success is not always an outcome.  An average adult makes about 35,000 conscious decisions each day. Each decision, of course, carries certain consequences with it that are both good and bad. We encounter several negotiation situations each day, each moment/each hour. Yet, most people misunderstand a negotiator as someone who can manipulate people into getting what he wants. 

                      What we don’t realize is that almost every conversation we have, each day, is some kind of negotiation. We all use our strength to tackle all kinds of situations, we go through ‘highs and lows.’ We go through moments when we feel a sense of loss, confusion and self-doubt. In times like these it is only our determination that comes to our rescue and helps us to stand tall and save our self-worth.

                      Negotiation is a dialogue between two or more parties to resolve points of difference, gain an advantage for an individual or group of people for positive outcomes to satisfy various interests. The parties aspire to agree on matters. Whenever there is a want, desire or a need present on either side, we are in a negotiation. And we every day have wants, desires and  needs. The thing that trip up people is they knowingly or unknowingly get into action of negotiation as bargaining. For example, buying vegetables, fruits, milk, eggs, bread, what to cook for meal, getting the house cleaned from maids, getting the garden watered, which mattresses to use on bed, when to change curtains of windows, whether to attend a function or not, planning a holiday, planning a function ….so many negotiations we conclude before making decisions.   

                      There are bigger negotiations we go for such as: buying a car, negotiating a salary, buying a home, renegotiating rent, choosing a life partner, investment decisions, health related decisions etc. As we mature in life, we take emotional intelligence and intuition to the next level, before negotiating.  Emotional intelligence is critical for mastering negotiation skill. Emotional Intelligence is the ability to manage both your own emotions and understand the emotions of people around you.

                      We learn to negotiate better when we go with an open mind, we think and plan, when we articulate our thoughts, we succeed. Perseverance is most important requirement while negotiating. When we detach ourselves from the result negotiation works out better. Also, any negotiation is not one sided, we should think about other side too. A very important point is at times we get confused with want exactly we want. knowledge of the subject matter being negotiated, ability to think clearly and rapidly under pressure and uncertainty also matters. Most important skill in negotiation is listening skill.

                      In business negotiations most negotiations are sharp but need to be dealt with calm and composed mind, carrying the figures in head, quantifying every trade-off is fundamental to the deal. Or that’s what the science of game theory says. In real life however, people are not always rational under pressure, when time is short, and the stakes are high. In business, the biggest challenge in a negotiation is to stop emotions from overtaking logic.

                      Warren Buffett is one of the world’s most successful investors and has built an impressive, estimated wealth of $85.3 billion. He has also earned a strong reputation as one of the world’s most skilled negotiators. Buffet is known for doing his research and preparing for negotiations with meticulous detail. His ability to identify value, negotiate favourable terms, and build strong relationships has been key to his incredible success in the business world. He keeps his ego out of the door. He is ruthlessly unemotional while negotiating.

                      Indira Nooyi, CEO of PepsiCo is known for her flexibility during negotiations. She always was open to alternative solutions and willing to adjust her stance based on new information or changing circumstances. This adaptability allowed her to navigate complex deals successfully and overcome unexpected challenges.

                      Nooyi believed in thorough preparation before entering any negotiation. Whether it was a merger deal or a supplier contract, she ensured that she and her team were well-informed about the industry landscape, the counterpart’s interests, and potential areas of compromise. She always built strong relationships with stakeholders.  She looked at alternative solutions willingness to adjust her decisions based on new information or changing circumstances. Also, her communication skills made her a popular leader.

                      When we look at negotiation, it’s basically discovering what the other side wants, we must try to uncover their reasoning and motives. Nelson Mandela is remembered for being one of the most talented negotiators in history. He served as the first president of South Africa from 1994 to 1999 and used his strong negotiation skills to fight apartheid and secure a more peaceful society for millions of South African people. Mandela is well known for his resilience, patience, and strategic thinking. It took him decades to achieve his goals, and his focus on the greater good played a crucial role in ensuring a peaceful transition to democracy.

                      When we don’t recognize a negotiation as a negotiation, it’s much harder to be successful in it. In both personal and professional realms, the ability to negotiate effectively is an art and science. Science as a metaphor for negotiation emphasizes the strategic, analytical, and data-driven aspects of negotiation. It highlights the importance of preparation, research, and understanding the underlying dynamics of negotiation that can make the difference between success and failed opportunities.

                      Tags: ArtConfusionconversationDr. Vidya HattangadiHuman resource ManagementManagementNegotiationOpportunitiesResearchScienceSelf-doubtTransaction
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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