Marketing Management

Brand positioning is crucial for differentiating a brand and shaping consumer perceptions in a competitive market. Disruptive market positioning, through...

The benefits of time matrix are managing time for greater benefits. It includes greater clarity, greater capability, and greater confidence. When...

VALS stands for Values, Attitudes and Lifestyles. This is trademarked strategic tool which applies to psychographic consumer segmentation. VALS was developed in...

Content marketing helps to build relationships, foster loyalty that leads to repeat purchases and word-of-mouth recommendations.

Direct-to-consumer shock advertisements are common in popular magazines, and particularly aimed at women’s hygiene, breast feeding, anti-smoking, usage of condom,...

Retro marketing has become a phenomenon, and businesses are bringing it to products in almost every area such as automobile,...

The idea in invisible hand in market economy is that competition and self-interest will drive to offer the best products...

What are the 4 Ps of Tourism Industry One of my PhD students is working on her thesis titled “Marketing...

The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five elements help in performing situational analysis which...

and fans. The Narendra Modi government is giving additional push to sports. Globally the sports industry is massive which includes...