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Dr. Vidya Hattangadi
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    Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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              What is SERVQUAL Model?

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                Educational Leaders who fought for women’s education did not seek validations from society

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

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                What is Triple Helix Model for innovation?

                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

                    American Hegemony is at critical juncture 

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      Dr. Vidya Hattangadi
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                      Why Brand Dev Anand Is Most Unique

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in Movies & Music
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                      Dev Anand the actor
                                                 Dev Anand

                      I am sure, like me many readers might be Dev Anand’s die-hard fans. Can Dev Anand be called the style icon? Yes certainly. In the 50s, 60s and 70s he brought in the fashion of scarves, mufflers and jackets and his signature puff which he imitated from his childhood idol Gregory Peck. He was a trendsetter and a guide, who gave an impetus to Bollywood fashion. On screen he personified serious and romantic roles with a penchant. His eyes spoke – he had the most expressive eyes that usually expressed more than words. Besides being a good looker Dev had the oodles of charm which left viewers spell bound!

                      He has the most memorable songs like Abhi na jao chodkar; koi son ke dlilwala, koi chandi ke dilwala, Jia o, Khoya khoya chand, aise to na dekho, tu kahan ye bata, arre yar mere tum bhi ho gazab, kahin bekhayal hoke, oh I can go on and on. Music was another facet of his films. He was lucky to have great singers rendering voice to him off screen and some of the great composers.

                      Some of the most popular Bollywood songs were filmed on him. Dev Anand’s association with music composers like – S. D. Burman and R. D. Burman, lyricists – Majrooh Sultanpuri, Neeraj, Shailendra and playback singer Mohammad Rafi and Kishore Kumar produced some of the best songs in the Bollywood history. Considering the fact that he was so full of life and bubbling with energy all the time, it doesn’t come as a surprise that the only film Dev Anand had a death scene in, was Guide. Dev Anand never went on funerals and never mourned anyone’s death. His philosophy about death was different.

                      Dev Anand had girls swooning over him. There was a time when female fans passionately started sending him letters in their blood especially after seeing him in a black suit. Such was his personality that he was warned or “banned” from wearing a black suit in public.

                      He preferred to look ahead, than looking back with nostalgia; in such a wonderful career that had milestones such as Baazi, Kala Pani, Kala Bazar, Paying Guest, Guide, Jewel Thief, Hum Dono , Teen Deviyan, Maya, Nau-Do-Gyarah  etc; this because he had the tireless energy and the genius to craft more and more films.

                      Dev Anand
                      Dev Anand

                      It is said that in the 50s and 60s, the day his films were released, colleges and universities used to wear an abandoned look. His hurried style of dialogue delivery, his enchanting smile and the frequent nodding of head became his unmatched style, what is called ada in Urdu. He romanced yesteryear’s bold and beautiful actresses; most of them have vouched him being a gentleman.

                      Dev Anand was spotted by Ashok Kumar, who gave him a lead role in Ziddi, a production of Bombay Talkies. Before this, he had acted opposite the famous singer- actress Suraiya in the 40s, but Suraiya’s popularity surpassed his talent – leaving him high and dry. But, his off-screen failed romance with Suraiya filled many gossip columns.

                      It was during his period of struggle that he came across Guru Dutt, and the two made a promise to each other, whosoever achieved success first, would help the other. And, the rest is history. In 1951 Guru Dutt made Baazi, starring Dev Anand and Geeta Bali. The film became a trend-setter in urban crime thrillers and was a hit. The film also introduced Kalpana Kartik, who became Dev Anand’s lead heroine for many films like House No 44, Nau Do Gyarah and Taxi Driver (1954). After delivering some hits, Kalpana married Dev and retired from films.

                      He was a simple at heart. He never had stylish cars, never had a huge birthday bash and no show offs. Dev Anand took keen interest in politics. He formed a party called National Party of India which he later dispersed. He was among the group of film personalities who stood up to the internal emergency imposed by then Prime Minister of India, Indira Gandhi. In 1977, he actively campaigned against her with his supporters in the Lok Sabha.

                      He began his early career as he worked in the postal department of armed forces for a while. The actor was paid Rs 165 a month. His work was to read the letters that came for soldiers and censor any unwarranted information.

                      For Dev Anand, life in all shades was a festivity. Today, though he is not around, he still remains a dream hero with his peculiarity as well as eccentricity. His puffed hair style, a scarf around neck, drawl, the speech, the gait… all these made him what he was. Can brand Dev Anand ever be replaced? Certainly not.

                      Tags: Ashok KumarDev AnandDr. Vidya HattangadiGuru DuttMajrooh SultanpuriNeerajR D BurmanS D BurmanShailendraSuraiya
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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