Consumerism is an economic theory which says that a progressively greater level of consumption is beneficial to the consumers. Since the 1800s and the Industrial Revolution, the world has been consuming at a higher rate than ever. Yes, consumerism is good for the economy, in light of the fact that it creates more economic action. More demand for goods and services creates more activities to satisfy the demand; wit gives rise to more manufacturing, more innovations, more research and more development. If there was no consumer there would be no need for a market. The reason a trade exists is everyone has needs, wants and demands. In economics, consumerism may refer to economic policies which emphasise consumption.

Consumerism is a socioeconomic model in which people buy and acquire goods and services including luxury goods such as car, house, white goods, jewellery etc. The thought whether consumerism is good or bad is critical: it is good for economy, it is bad because it leads to the devastation of natural resources. Another problem of consumerism is that it gives rise to greediness and materialism. Financial mechanisms have encouraged consumerism. The advent of credit cards allowed people to spend money that they did not have; debit cards gave people quick access to more money than they were currently carrying and often the option of overdraft, as well.

Because there are consumers who are ready to buy products which are pricey and even extravagant, we see a spurt of new products and services which keep entering the market. They are advanced than their predecessors, often, far ahead of the customer expectations. We are consuming these products at an ever increasing rate and the markets never give us a moment where they do not have something new to offer on the line. A big group of consumers are not just consuming to fulfil their basic needs but are enjoying a condition where they are spending hugely to fulfil their endless needs and wants. People are ever on rise to impress the world with material possessions. Social scientist Thorstein Veblen coined the phrase “conspicuous consumption” to describe the lavish spending on goods and services acquired mainly for the purpose of displaying immense wealth.

Consumerism is often misinterpreted with capitalism but the latter is an economic system, while the former is a persistent cultural mind-set. A model combining the two is sometimes referred to as consumer capitalism, a system in which consumers demand goods this increases sales. The model relies on stimulating consumer desire for goods far in excess of satisfying needs at times to hoard the goods. The stimulation is created by advertising to promote daily and luxury items. Every day, each of us is bombarded with around 1,600 commercial messages.   We see advertisements in news paper, on the radio, on TV, on the local bus, trains, on our mobile phones; needless to say, this bombarding is beyond control.

The phenomenon of consumerism has raised the bar of tough and unrestrained competition which is cut-throat; competing in an unfair way, without considering any harm caused to others. It is an ugly competition leading to illegitimate and unlawful means. We are experiencing endless money laundering like never before.

Most critical wave against consumerism is that it has started degrading the mother earth, and natural resources; common effects include decreased water quality, increased pollution, greenhouse gas emissions, depletion of natural resources and contribution to global climate change. Some of these are the direct result of human activities, whereas others are secondary effects that are part of a series of actions and reactions. The steep rise in the global population has always been an issue and as consumerism leads to campaigns, research and advertisement that emphasis on increasing consumption the fear of scarcity of resources that is already there for future generations increases.

It has been observed that stronger nations are in a bid to acquire greater amount of resources by controlling the weaker ones.  This is the cause to international tension and wars. Waste disposal is becoming a problem worldwide, and our oceans are slowly but surely becoming a giant waste disposal pit. It is estimated that over half of the plastic produced every year is single use, this means that it is used once, and then either thrown into landfill or finds its way into the environment. According to scientists, up to 12 million tons of plastic enters the ocean every year, forming giant floating garbage patches all over the world.

There has long been a connection observed between materialism, a lack of empathy and engagement with others, and unhappiness. But research conducted over the past few years seems to show causation. As people become more materialistic, their wellbeing in terms of good relationships, interdependence, sense of purpose and peace of mind diminishes. As they become less materialistic, it rises. We are becoming materialistic because with have started giving less importance to emotions and feelings and are trying to create a bigger room for material things. The less we care about emotions, the more materialistic behaviour dominates our mind.

Rampant development is destroying our world. The biggest problem with all of us is that we are not realising that there is a problem. We are already consuming resources at an alarming rate, and quicker than our planet is able to replenish them. The huge rise in resource consumption in wealthier countries has led to an ever widening gap between the rich and the poor. Mindless consumption turns into excessive consumption, the truth is we have very limited real needs.



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Over the course of my life, I have done all possible jobs that one can think of – front desk assistant, telephone operator, clerical work, accounts assistant, inventory officer, sales woman, sales manager, tutor, lecturer, professor, director...etc. The range of job designations and experience of working in diverse roles has given me strength to think, help people, increase customer satisfaction, promote products, and off course build brands. When I look back at my career, in some jobs I excelled, in some I continued with odds. But the fact is that the diversity in my career has strengthened me as a person and definitely enhanced my skills. Every job taught me something or the other. I love meeting people, reading, travelling, listening to music, cooking, gardening, teaching, writing. Blogging has been a recent addition and am loving it. It has become my biggest hobby. Blogging has changed my life. My blog is wide-ranging manifestation of the way I think. I am a creative individual; I write because I have the urge to translate expressions of life. Over the years I studied and added some degrees as well. I have a PhD in Marketing Management from University of Pune, a post doctoral D.Litt (Doctor of letters) from Mumbai University in strategic management. I am a Professor of Management Studies with 16 years of teaching experience and have over 20 years industry experience. My core teaching areas are Marketing Strategy and General Management. As a teacher, I have always maintained the academic rigor in my classroom, I have always believed and practiced academic engagement while lecturing, I believe in experiential teaching-learning. I truly believe that education is interdisciplinary; therefore I have successfully guided 15 students for their PhD degree across various sectors in business management which includes a broad base of research coursework coupled with an area of specialization. I write on various management topics, research, news and higher education for students. And, the general section of articles on my blog relate to my interests in life. Happy reading to you all!