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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

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              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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              What is SERVQUAL Model?

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      How the multilingualism of India helps

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
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                      Language is most important for communication. It is used to inform others, to ask them to do certain things and to express feelings, moods, ideas, information, experiences etc. Language undoubtedly has a very important social purpose because it is mainly used for linguistic communication.

                      It’s worth noting that Chinese is the single most spoken language in the world today with around 1.2 billion people who consider it their first language. The written origins of the language have been traced back to 1250 BC in the late Shang dynasty. Along with Tamil, Chinese is one of the oldest surviving languages in the world.

                      The languages of India are divided into various language families, of which the Indo-Aryan and the Dravidian languages are the most widely spoken. Indo-Aryan language is a combination with Persian, Arabic, and Turkic elements in its vocabulary, with the grammar of the local dialects. They are Assamese, Sindhi, Gujarati, Odia, Marathi and Punjabi. The two largest languages that formed from Apabhraṃśa which in Sanskrit literally mean “corrupt” or “non-grammatical language”, that which deviates from the norm of Sanskrit grammar. Apabhraṃśa literature is a valuable source for the history of North India for the period spanning the 12th to 16th centuries. They are Bengali and Hindustani. On the other hand Dravidian languages are the four most commonly spoken languages Tamil, Telugu, Kannada, and Malayalam. All four are official state languages of India, and Telugu, the most commonly spoken of all the Dravidian languages, is the third most common language spoken in India.

                      While most countries in the world have one national language, India has a different language for each of its 28 states. Each State has its Own Language

                      Hindi is recognised as an official language and all Union Government Records are written in Hindi and English. Other State Governments have records written in the State’s official language and English.

                      However, all Indian languages are phonetic. That means you can pronounce any word just by seeing it written. In every major Indian language, each syllable has a unique representation in script. It is truly “What-you-see-is-what-you-get” for the Indian language.

                      What’s more, many Indian languages share the same script (the written alphabet). For example, Sanskrit and Hindi are written in the same script – Devanagiri – but are still very different. Most of the Indian languages have their own script and are spoken in the respective states along with English.

                      Most Languages in India Follow the WYSIWYG Premise WYSIWYG implies a user interface that allows the user to view something very similar to the end result; while the document is being created. In general, WYSIWYG implies the ability to directly manipulate the layout of a document, without having to type or remember names of layout commands. The actual meaning depends on the user’s perspective, WYSIWYG is an acronym for What You See Is What You Get. WYSIWYG is a way of designing electronic documents so that content such as text and graphics is displayed on screen during editing in a way that corresponds exactly to its appearance when printed or displayed as a finished product.

                      Hindi is spoken as a mother tongue by about 40.22 percent of the population, mainly in the area known as the Hindi belt comprising Bihar, Madhya Pradesh, Rajasthan and Uttar Pradesh.  It is the official language of the Indian Union, of the four states mentioned above, and of two other states namely, Haryana and Himachal Pradesh.

                      Tamil (5000 years old) – Oldest Living Language in India. Part of the Dravidian family, which comprises of some native southern and eastern Indian languages, Tamil is the most widely spoken language in the state of Tamil Nadu and is also one of the recognized national languages of India. Its spoken by at least 65 million people.

                      Assamese is the state language of Assam and is spoken by nearly 60 percent of the State’s population.  The origin of this language dates back to the 13th century.

                      Bengali is spoken by nearly 200 million people in the world – in Bangladesh and in West Bengal. It developed as a language in the 13th century and is the official state language of the eastern state of West Bengal.

                      Gujarati is the state language of Gujarat and is spoken by 70 percent of the State’s population.  It is Indic in origin and branched out from the Indo-European group of languages.

                      Kannada is the State language of Karnataka and is spoken by 65 percent of the State’s population.

                      Kashmiri is a language written in both Persio-Arabic and Devanagari scrip and is spoken by 55 percent of the population of Jammu and Kashmir.

                      Konkani, principally based on classical Sanskrit, belongs to the south-western branch of Indo-Aryan languages.  It is spoken in the Konkan region covering Goa and parts of the coastal regions of Karnataka, Kerala and Maharashtra. It is the official language of Goa, the smallest state in India.

                      Malayalam is a Dravidian language, spoken by the people of Kerala and Lashadweep.  It is an ancient language and is thousands of years old.

                      Marathi is an Indic language dating back to the 13th century.  It is the official language of the western state of Maharashtra.

                      Oriya, the state language of Orissa is spoken by nearly 87 percent of its population.

                      Punjabi is an Indic language and is spoken in the state of Punjab.  Although based on the Devanagari script, it is written in a 16th century script called Gurumukhi, created by the Sikh Guru Angad in the Indian state of Punjab and in Shahmukhi, a Persio-Arabic script in the Punjab province of Pakistan.

                      On top of that, there are dialects that change in every region. So, if you are in, let’s say Karnataka, a state in the southern part of India where the primary language is Kannada, you will see a variation of this language in North and South Karnataka.

                      What’s more, in regions close to the borders of particular states, there are completely unique languages or dialects, influenced by neighbouring states. That means, you will hear people speak a totally different language called Konkani on the border of Karnataka and Maharashtra. Note that the primary language of Karnataka is Kannada and that of Maharashtra is Marathi.

                      Rajasthani refers to a group of Indo-Aryan languages and dialects spoken primarily in the state of Rajasthan and adjacent areas of Haryana, Punjab, Gujarat, and Madhya Pradesh in India. 

                      Bhojpuri is an Indo-Aryan language spoken in northern-eastern India and the Terai region of Nepal. It is chiefly spoken in western Bihar and eastern Uttar Pradesh. Sociolinguistically, Bhojpuri is considered one of several Hindi dialects. 

                      Sindhi is spoken by a great number of people in the North-west frontier of the Indian sub-continent comprising parts of India and Pakistan.  In Pakistan, the language is written in the Persio-Arabic script, while in India it uses the Devanagari script.

                      Telugu is also a Dravidian language and is the spoken by the people of Andhra Pradesh.

                      Urdu is the state Language of Jammu and Kashmir and it evolved with Hindi in the capital of India, Delhi.  Urdu is the language adopted by the majority of the Muslims in India.  Urdu is written in the Persio-Arabic script and contains many words from the Persian language.

                      Sanskrit is older than Prakrit languages. However, both are Indo-Aryan languages that co-existed for several centuries. Sanskrit is not the refinement of Prakrit languages as mistakenly believed by some. It is the refined and codified version of archaic Vedic language. It’s worth noting that when groups evolved at a habitat certainly there was some kind of communication perhaps Sanskrit and Tamil dominated from the History of India since 3000 BC.

                      Tags: AsameseBengaliGujrathiHindiIndian StatesKannadaKashmiriKonkaniLanguagesMalyalamMarathiNational LanguagePhoneticPunjabiRajasthanisanskritScriptTamilTelaguUrduWYSIWYG
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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