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Dr. Vidya Hattangadi
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    The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

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    Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

              What are Treasury Bills?

              What is SERVQUAL Model?

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              What is Olfactory Marketing?

              “It all Starts with Nescafe”

              “It all Starts with Nescafe”

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                Educational Leaders who fought for women’s education did not seek validations from society

                Educational Leaders who fought for women’s education did not seek validations from society

                Experiential learning is the future

                Experiential learning is the future

                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

                A Big Salute all our teachers!!!

                What is Triple Helix Model for innovation?

                Where in the world teachers are most respected?

                Trending Tags

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

                  Trending Tags

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                    American Hegemony is at critical juncture 

                    American Hegemony is at critical juncture 

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                    Why should our history be re-written?

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      What is Cirular Economy?

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      July 29, 2024
                      in Financial Management, Management
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                      India is making serious efforts to make the circular economy a major tool for urban development. The circular economic system uses resources again and again, multiple times. Prime Minister Narendra Modi announced this decision in post-budget webinar speech, in 2023. The circular economy presents an economic approach focused on minimizing/eliminating wastage while promoting the optimal use or complete reuse of resources. India ranks seventh globally in Solid Waste Generation (SWG).
                      The present rate of SWG in India is 0.34 kg per capita per day, which is expected to increase to 0.7 kg per day by 2025. India will generate 165 million tonnes of waste by 2030.
                      Out of 8 million tonnes of plastic waste in the world’s oceans, the Meghna-Brahmaputra-Ganges River system dumps close to 73 thousand tons, making it the 6th most polluting river system contributing to marine plastic waste in the world. This is very shameful of our attitude.

                      The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, renewing, and recycling existing materials and products as long as possible. In this way, the life cycle of products is extended.

                      Vermigold Ecotech is a cleantech waste management technology company. The company designs, develops and market innovative products for organic waste composting. The company was formed to specifically address the need for an innovative and technologically sound provider of Environmentally Sound Technologies (EST). Vermigold is an on-site biological recycling automation solution that blends superior vermicomposting biology with superior technology to allow end-users to collect organic material in a hassle-free and environmentally beneficial way. It is India’s only globally accredited waste treatment technology, indicating its pathbreaking system.

                      The FMCG leader Unilever has an ambition to create a waste-free world, amongst other targets, the company is committed to ensuring that their packaging is recyclable, reusable, or compostable by 2025.

                      At ITC, all Businesses Units are directed to ensure recycling of 100% waste generated. This not only conserves precious natural resources and energy but also prevents waste from reaching landfills, with all its attendant problems like health hazards, increase in Greenhouse Gas Emission (GHG), soil and ground water contamination, etc. Circular economy also creates significant employment opportunities for the marginalised sections of society. India is well on track to become the third-largest economy in the world. Prime Minister Narendra Modi has highlighted that AatmanirbharBharat, or ‘Self-Reliant India’, which is a launch pad that will put India on a high economic growth path that is inclusive and sustainable. With Self-Reliant India, the aim is to make the country and its citizens independent, and the vision is firmly rooted in sustainability

                      Indian fashion industry has also embraced the new sense with the principles of upcycling with a fresh vigour. Upcycling is also known as creative reuse. It is the process of transforming by-products, waste materials products into new materials or products identified to be of greater quality, such as artistic value or environmental value. For example, ecological fashion brand ‘Doodlage’ is India’s most famous eco-friendly clothes brand which asserts 100 per cent of its collection is upcycled, recycled, and manufactured with zero-waste. Bengaluru-based ethical fashion brand Gujarat-based label ‘RaasLeela’, runs business with all-women’s team. It makes products where every design, material and process are chosen thoughtfully keeping first the environment, process, and the maker in mind. The tagline of the business is “We are not a fashion brand! Fashion is a byproduct.”

                      Bagasse is the fibre that remains when sugarcane juice has been extracted. This fibre is then moulded into versatile and sturdy trays, cups, spoons, food packaging boxes, and other food packaging products through a high-pressure, high-heat process.

                      Furthermore, the circular economy is no longer a choice for India, rather it is has become a need of the hour. With a rising population, urbanization, environmental challenges, and international commitments, shifting towards a circular economy has become imperative for India. “Be true to yourself,” has been the guiding principle of the Modi government India development agenda. If India grows without following the principle of sustainability, then the growth would be pretentious for the sake of numbers only. Therefore, India’s economic development must align with the principles of circularity, eliminating waste and pollution, circulating products and materials (at their highest value), and regenerating nature.

                      As per recent data, the European Union produces more than 2.2 billion tonnes of waste every year. It is currently updating its legislation on waste management to promote a shift to a more sustainable model known as the circular economy. To reduce waste and its impact on the environment, the EU has adopted ambitious targets on recycling and landfill and is working on packaging waste. The goal is to promote the shift towards a more sustainable model.

                       In 2022, EU exports of waste to non-EU countries amounted to 32.1 million tonnes. This was a slight decrease of 3% compared to 2021. Most of the waste exported outside the EU (55%) consists of ferrous metals waste (iron and steel), which mostly goes to Türkiye. EU exported a lot of paper waste as 15% to India.

                      A circular carbon economy is a framework for managing and reducing emissions. It is a closed loop system involving 4Rs: reduce, reuse, recycle, and remove. Saudi Arabia and Aramco have adopted the circular carbon economy framework to reduce their carbon footprints.

                      Carbon dioxide (CO2) performs a delicate life-sustaining function on Earth, but the dramatic increase in greenhouse gases since industrialization has emitted too much CO2 into our atmosphere. The circular carbon economy is an important concept toward managing the world’s excessive CO2 emissions. Road transport presently accounts for 12% of India’s energy-related CO2 emissions and is a key contributor to urban air pollution. As India seeks to meet the increasing demand for private mobility and the transport of goods, energy use and CO2 emissions from road transport could double by 2050.

                      In practice, circular economy implies reducing waste to a minimum. When a product reaches the end of its life, its materials are kept within the economy wherever possible thanks to recycling. These can be productively used again and again, thereby creating further value. It is a removal from the traditional, linear economic model, which is based on a take-make-consume-throw away pattern. This model relies on large quantities of cheap, easily accessible materials and energy.

                      The best part of this model is planned obsolescence, when a product has been designed to have a limited lifespan to encourage consumers to buy it again. The European Parliament has called for measures to tackle this practice. Many consumer electronics are designed to make it impossible to repair them or replace parts. Sometimes it is physically impossible because the product pieces are welded together to prevent replacement and the remains cannot be opened without breaking it. Some laptops, mobile phones and electric toothbrushes have lithium-ion batteries with a useful life of two or three years. These cannot be replaced by the owner of the device, who has no option but to buy a replacement. Also, some other examples are batteries, inkjet printers.

                      The circular economy is a system where materials never become waste. In the economy, products and materials are kept in circulation through processes like maintenance, reuse, refurbishment, remanufacture, recycling, and composting. This process helps to eliminate waste and pollution. Keep products and materials in use to regenerate natural systems.

                      Tags: 4Rscarbon footprintscircular economyCO2leasingrecyclerecyclingreducerefurbishmentrenewingrepairingreusereusingsharingwaste management
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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