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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

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              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

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              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                How to write an appropriate title 

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                Can India regain the title of Vishwaguru?

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                  Can scholarly articles/papers from blogs be cited in research work?

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                  Mixed Method Research is Most Suitable

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                  Case Study is one of vital type of research

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

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                    The science of Psephology

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                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

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                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

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                      What is Adam’s Equity Theory

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in Human Resources Management
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                      Adam’s Equity Theory, also known as the Equity Theory of Motivation, was developed in 1963 by John Stacey Adams, a Belgian psychologist known for workplace behavior. When people exhibit inappropriate behavior in the workplace, everyone suffers. For instance, if someone frequently tells lies, his/her disruptive behavior affects coworkers’ morale and productivity. Equity Theory is based on the idea that individuals are motivated by justice. In simple terms, equity theory states that if an individual identifies an inequity between himself and a peer, he automatically will adjust his working style to make the situation fair in his own eyes. As an example of equity theory, if an employee learns that a peer doing exactly the same job as him is earning more money, he may choose to do less work, thus feeling justified in his own eyes.

                      Equity theory focuses on influencing whether the distribution of resources is fair to both relational partners – the employer and employee. Equity is measured by comparing the ratio of contributions in terms of costs and benefits in terms of rewards for each person. This theory is also considered as one of the justice theories. John Adams asserted that employees seek to maintain equity between the inputs that they bring to a job and the outcomes that they receive from it against the professed inputs and compare them to outcomes of others. According to Equity Theory, organizations must maximize individuals’ rewards, by creating systems where resources can be fairly divided amongst members of a team. If the employees feel they are treated unequally in treatment and rewards, they will shy away from giving the best inputs.

                      The structure of equity in the workplace is based on the ratio of inputs to outcomes. Inputs are the contributions made by the employee for the organization. Inputs for instance come in form of the number of hours worked (effort), the commitment shown, the enthusiasm shown, experience brought to the role, personal sacrifices made,  responsibilities and duties of the individual in the role. Outputs are the result an individual receives as a result of their inputs to the organization. Some of these benefits will be tangible, such as salary, but others will be intangible, such as recognition. Common outputs include salary, bonus, pension, annual holiday allowance, company car, company home, stock options, recognition, and promotion.

                      It’s a universal truth that company cultures are strongly interrelated with employee happiness. The more appealing and enjoyable the organization culture is, the happier their employees will be. It is not possible for a worker to be engaged when they are unhappy. Employees keep comparing with each other in regards to salary, perks, recognition and promotion. By cultivating a strong corporate culture, organizations increase the chances of good employee engagement. And, engaged employees are more likely to be great advocates of the organization brand. When organizations maintain rational inputs and outputs, they get clarity in defining equity. Equity is defined as an individual’s outputs divided by that same person’s inputs. Adam’s Equity Theory goes a step further and states that individuals look around and compare their promotions and perks to others. If they perceive an inequity then they will adjust their inputs to restore balance.

                      The airline industry is often mocked for grumpy employees and poor customer service, but Southwest Airlines bucks those trends. Customers loyal to Southwest often point to happy and friendly employees who try hard to help. This airline has managed to communicate its goals and vision to employees in a way that makes them a part of a unified team. Southwest also gives employees “permission” to go that extra mile to make customers happy, empowering them to do what they need to do to meet that vision. Employees who are convinced of a larger common goal are people who are excited to be part of a larger purpose.

                      Adobe is a company that goes out of its way to give employees challenging projects and then provide the trust and support to help them meet those challenges successfully. While it offers benefits and perks like any modern creative company, Adobe’s is a culture that avoids micromanaging in favor of trusting employees to do their best. Adobe does not use ratings to establish employee capabilities, feeling that that restrains creativity and harms how teams work. Managers take on the role of a coach/mentor, more than anything, letting employees set goals and determine how they should be assessed. Adobe gives its employees stock options so that they respect both a stake and reward in the company’s success. Continual training and culture that promotes risk taking without fear of penalty are part of Adobe’s open company culture. Putting trust in employees goes a long way towards positive organizational culture, because trust leads to independent employees who help their company grow.

                      Employees who are high in equity sensitivity place more importance on inputs in terms of what they can give in a situation; the higher scorers have been labeled “Benevolent.” In contrast, those who score toward the low end of the pole on equity sensitivity place greater importance on outcomes; they value what they can get in a given situation, they are labeled as “Entitled.” Toward the mid-point are those individuals who adhere more closely to the originally proposed norm of equity—that is, those who desire their inputs and outcomes to be balanced, they are labeled as “Equity Sensitive.” In sum, along the range, individuals who score high on equity sensitivity lean more toward benevolence, whereas individuals who score low on equity sensitivity lean more toward entitled.

                      Tags: AdobeBenevolentDr. Vidya HattangadiEntitledEquity SensitiveEquity TheoryJohn Stacey AdamsMotivationorganizational culture.South West Airlines
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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