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              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

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                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

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                      Why you should watch the Malayalam movie – The Great Indian Kitchen

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
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                      Malayalam movie – The Great Indian Kitchen

                      Recently I saw the critically acclaimed Malayalam film “The Great Indian Kitchen”, and the movie shook my senses hard. The term gender equality is used so elusively in India, while men talk about gender equality and gender sensitization in board rooms and on various social platforms do they really care for it? Charity really begins at home, if men think it does not apply to their homes then their speeches and a sentiment shown to others is only and only hypocrisy.  

                      Practically every day a woman works like machine cooking, washing clothes, cleaning utensils, raising kids, and entertaining the guests. She plays multiple roles of a wife, daughter-in-law, mother, and many other relational roles. If she is working, which is often added to her burden in metros, she multi tasks in her job as well.

                      In 2017, Malayalam film maker Jeo Baby, his wife Beena and their newborn found themselves spending more time than usual in their kitchen. The “frustration” of his wife at having to constantly cook and clean inspired a movie that has received rave reviews across the board, especially from women.  The characters in the movie are nameless; you see them in majority households in India. The theme of the movie examines the grind of house chores through the experiences of a nameless recently married woman played by Nimisha Sajayan. She plays the newly married wife whose physical and emotional labour is unnoticed by her family, especially her insensitive husband. Actor Suraj Venjaramoodu plays the husband. Women’s roles in Indian society are stereotyped; their aspirations and desires are clipped before they blossom. The discrimination against women is obvious. And, it seems mockery when Indians talk of gender equality and gender sensitization. 

                      When it came to the process of release of the film, director Jeo Baby had to face difficulties to get a break on the OTT Platform. During his few interviews, he talked about the film’s storyline and told the multiple challenges he had to face while bringing his film to the audience. He said that various leading OTT platforms like Amazon Prime Indian and Netflix rejected the film as it did not fall into their criteria list. On the other hand, some of the platforms did not even give a valid reason for their rejection. The popular Malyalam OTT platform NeeStream gave a nod and screened his film. The film finally got its well deserving space on the OTT platform after the outrage on social media expressed by lakhs and lakhs  of audience. The movie is finally available for the audience to watch on Amazon Prime Video. This is the nerve of some big OTT platforms have.

                      The movie is written and directed by Jeo Baby and the music is composed by Sooraj S. Kurup and Mathews Pulickan. 

                      In most households the woman is so inundated with the household chores that she is never allowed to open her mind to desires. She is also not allowed to have an opinion of her. In a way, the men in her family kill her desires, her mind, and her aspirations. Sad, but the elder women in the family join the men because they assume it is normal as they already have experienced it in their youth. Most women enable this repression without asking questions. They perform their womanly duties, day in and day out with discipline.

                      The movie is slow with its narration which Jeo Baby has done purposefully. It is done with an intention to allow men to finally witness what happens inside the great Indian kitchens. The way a lady slaves with the daily chores; chopping, cleaning, prepping, boiling, scrubbing, and seasoning the vegetables, cleaning utensils after meals, organizing the kitchen. And women have been doing this generation after generation; women slog and slave away their lives in service of unconstrained men. Every scene feels long because it is dense with storytelling. Narrative jolts are far and few in between. In The Great Indian Kitchen, we finally see, step-by-step, how a woman is stripped of her basic rights as a human being.

                      I conclude on a positive note…at least 4 of my male friends who are younger, well educated, established in life have confessed that they felt very apologetic towards their wives after watching the movie. I congratulate Jeo Baby for capturing the inner most and sensitive feelings of a woman fabulously.

                      Tags: Amazon PrimeGender EqualityGender SensitizationJeo BabyKitchen ChoresMalayalam movieMathews PulickanNeeStreamOTT PlatformSooraj S. KurupThe Great Indian Kitchen
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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