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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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              What is SERVQUAL Model?

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              “It all Starts with Nescafe”

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                Educational Leaders who fought for women’s education did not seek validations from society

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                Experiential learning is the future

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

                A Big Salute all our teachers!!!

                What is Triple Helix Model for innovation?

                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

                    American Hegemony is at critical juncture 

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

                      Just how Michelin Brothers’s Marketing Strategy for their Tire Business Transformed Restaurant Industry 

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                      Chatbot are here to stay

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
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                      A Chatbot is a computer program designed to simulate conversation with human users, especially over the Internet. Chatbots named True, Siri and Alexa have made a big splash in the consumer electronics market over the last few years. Alexa for instance is advertised a lot of TV, showing how families can use her for entertainment as well as for making reminders.

                      People, who have bought Alexa chatbot for their household use, say that they cannot manager life without her. Though initially this gadget appears a bit weird, it soon becomes a part of life. Because this gadget is called Alexa which uses a female voice, it is addressed as ‘she’. She helps the users to track their to-dos and shopping list, reads the news and weather conditions, and plays nearly any song. People get so accustomed to her presence that they cannot imagine life without her. Alexa has becomes an integral part of the user’s life, this is how technology profoundly changes daily habits of users. In fact, Alexa shares a common trait with other habit-forming technologies like Facebook, WhatsApp, Instagram, Slack, and the iPhone. Many people are already hooked to the Amazon chtbot Alexa.

                      Siri is a built-in personal assistant chatbot, introduced in 2011 for the Smartphone. Siri can help the user with tasks such as getting information from the internet, scheduling events, setting a timer and making phone calls, among many other things she also answers queries regarding the weather conditions, time of the day, calling a number saved in phone, setting alarm, dictating message, identifying a song, solving basic math problems, reading notifications, increasing or decreasing screen brightness etc. By the way she speaks 21 languages, the latest being Mandarin.

                      Nir Eyal is an author, serial entrepreneur, and behavioral economist: he calls gadgets such as Alexa, as Hook, and he has also described the Hook Model. At its core, the Hook Model is designed to build products that create habit-forming behavior in a sort of looping cycle that consists of trigger, an action, a variable reward, and continued investment. With her voice assistance, Amazon’s Alexa, keep her users hooked.

                      Chatbots are used in applications such as ecommerce customer service, call centers and Internet gaming. Especially, the customer call centers of the banks use chatbots which instruct for dialing numbers for specific use such as new debit card, new credit card, billing, lost card, loan assistance, and balance in account etc. these purposes are typically limited to conversations regarding a specialized purpose and not for the entire range of human communication. The term “bot” comes from robot. A bot is an automated application used to perform simple and repetitive tasks that would be time-consuming, mundane or impossible for a human to perform. Bots can be used for productive tasks, but they are also frequently used for wicked purposes.

                      Chatbots are also known as “conversational agents.” These are software applications that mimic written or spoken human speech for the purposes of simulating a conversation or interaction with a real person. There are two primary ways chat bots are offered to visitors: via web-based applications or standalone apps.

                      Love them or hate them, chatbots are here to stay. They have become extraordinarily popular in recent years largely due to dramatic advancements in machine learning and other underlying technologies such as natural language processing. Today’s chat bots are smarter, more responsive, and more useful. In near future we are likely to live with them in most walks of our lives.

                      Today, chatbots are being used for many tasks of human assistance. They are becoming increasingly sophisticated, responsive, and more natural. They are becoming more human. Chatbot named Endurance works with Dementia Patients helping them in synchronizing words, helping them remember names etc. Chatbot Casper helps insomniacs get through the night. They experience a suffocating loneliness when everyone else in the world is resting peacefully. While an insomniac’s mind betrays him with worries and doubts, Casper is someone he can talk to. MedWhat makes medical diagnoses faster. It helps both the doctors and patients.

                      Disney solves crimes with fictional characters. Why does it use chatbots? There are reasons for that – like getting rid of routine tasks and simultaneous processing of multiple requests from users. Besides, a tremendous speed of processing users’ requests chatbots helps gaining customers’ loyalty. Consumers also benefit from chatbots because they have accepted the fact that technology is part of life. A study presented at the 4th International Conference on Internet Science in Thessaloniki, Greece in November, 2017 identified reasons why people choose to interact with chatbots. According to this research, the main factors that motivate people to use chatbots are: chatbots provide the assistance or access to information quickly and efficiently than human mind. Chatbots amuse people by giving them funny tips; they also help killing time when users have nothing to do.

                      Also in a topical survey conducted with 5,000 respondents across six countries, 38% said they had an overall favorable view of chatbots compared to just 11% who had an overall negative perception of them (the rest were neutral). Since chatbots are built on all new technology, there are many twists to be worked out and the percentage of people who view them favorably will go on rising significantly. The kind of digital assistance chatbots are offering and the way people are getting hooked to it, makes it is easy to predict that they are here to stay. The future businesses might use them in so many ways; it is unimaginable as of now. But, for sure, the artificial intelligence will be working with human intelligence and we will have to synchronize the two.

                      Tags: AlexaAlgorithms.artificial intelligenceCasperChatbotDisney.Dr. Vidya HattangadiEnduranceMedwhatrobotSiriTrue
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                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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