When the legendry actor Amitabh Bacchan had to go through a spell of low phase in his career and his entrepreneurial venture ABCL, and when he failed due to huge loss which literally made Amitabh Bachchan bankrupt. Also, his assets were completely dissolved. Big B was oblivious about what he would do next; he simply surrendered everything to good fortune and slipped on a sapphire ring on his right-hand middle finger. This small action of his just turned out to be a magic for him; offers came pouring to him right from that moment! He came back in limelight with ‘Kaun Banega Crorepati’and got numerous films which gave him a U turn in his career.

It seems Donald Trump throws little salt over his shoulder after he eats…. if you look closely at Leonardo da Vinci’s painting of the Last Supper, you will see that Judas has knocked the salt cellar over with his elbow. Thanks to Judas Iscariot, spilled salt is associated with betrayal and lies. If you do spill salt, a pinch thrown over your left shoulder is supposed to blind the devil waiting there.

The world’s largest car manufacturer, Toyota, changed its name from “Toyoda” in the 1930s because the number of brush strokes was more auspicious in Japanese culture. Toyota Motor Corporation was founded by the Toyoda family. The word “Toyoda” uses ten Japanese strokes to write while “Toyota” uses only eight. Eight is considered a lucky number in Japanese culture. For this reason “Toyota” was chosen as the company’s name. And it has become a world-famous car brand.

From beginning humans have been superstitious. For the sake of getting lucky, for the sake of earning more money, we readily accept to do those small things such as wearing a ring, adding the extra letter in our name, hanging those wind chimers or crystals in our homes, offices just to bring the luck into our life…… Many people have lucky objects that mean a lot to them personally, but throughout different cultures and times there have always been objects almost universally believed to bring good luck. And really, there is no scientific answer why it works for some and does not work for others. It doesn’t matter if they actually work. I suppose it is like the placebo effect. And what is placebo effect? If you believe something works then it will! It’s a psychological phenomenon, in which the recipient perceives an improvement in condition due to personal expectations, rather than the treatment itself, which is also known as the placebo response.

The list of items of good luck charm – talisman, Feng Shui luck charms, Gold Fish, Money Trees, Laughing Bhddha, Crystals, Gem Stones, Coins, Buttons, Qaurtz stones, Red Envelopes…………..the list is big! Charms can be used to enhance the best directions for improving your wealth conditions, health conditions, prosperity in career, promotions, work, sleep, marriage, family, health and so on. Why these specific objects? This question has no answer. Almost any object can be used as a lucky charm. Little things somebody gives us sometimes bring great luck, and then we make those items our lucky charms. It is because of the favourable associations they make. Many souvenir shops have a range of tiny items that may be used as good luck charms. Good luck charms are usually worn on the body although there are exceptions.

You might be surprised to learn that about quarter of Americans are superstitious. Superstition is associated with gullibility. If we think about rationality of the concept of luck, it seems funny. But, a lot of people throughout history have made significant decisions based on superstitious beliefs of luck. It’s difficult to understand why large numbers of people choose to believe in an imperceptible, un-measurable power over their own rationality. Also, the belief in luck has little base in reality. But, then so many successful people are believers in the element called luck.

Is prosperity merit-based? Not at all, we see so many deserving people fail in their genuine efforts, while some undeserving people succeed. The truth is that, everything happens by cause and effect; it is all so difficult and complex to reliably predict success and failure.  Yet we should not stop trying putting in our efforts. If we really could understand what will work and what will not, I suppose life would be very boring. There is no real tangible or intangible thing called luck.

Finally, if those lucky objects help us feel secured, why not try those lucky charms! In a 2010 research on lucky charms, the researchers found that people perform better on tasks when they have a lucky charm with them. So if you’re lucky charm is boosting your confidence, have it. Positive and negative events happen all the time in human lives, both due to random and non-random natural and mock processes and even improbable event happen by random chance.



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Over the course of my life, I have done all possible jobs that one can think of – front desk assistant, telephone operator, clerical work, accounts assistant, inventory officer, sales woman, sales manager, tutor, lecturer, professor, director...etc. The range of job designations and experience of working in diverse roles has given me strength to think, help people, increase customer satisfaction, promote products, and off course build brands. When I look back at my career, in some jobs I excelled, in some I continued with odds. But the fact is that the diversity in my career has strengthened me as a person and definitely enhanced my skills. Every job taught me something or the other. I love meeting people, reading, travelling, listening to music, cooking, gardening, teaching, writing. Blogging has been a recent addition and am loving it. It has become my biggest hobby. Blogging has changed my life. My blog is wide-ranging manifestation of the way I think. I am a creative individual; I write because I have the urge to translate expressions of life. Over the years I studied and added some degrees as well. I have a PhD in Marketing Management from University of Pune, a post doctoral D.Litt (Doctor of letters) from Mumbai University in strategic management. I am a Professor of Management Studies with 16 years of teaching experience and have over 20 years industry experience. My core teaching areas are Marketing Strategy and General Management. As a teacher, I have always maintained the academic rigor in my classroom, I have always believed and practiced academic engagement while lecturing, I believe in experiential teaching-learning. I truly believe that education is interdisciplinary; therefore I have successfully guided 15 students for their PhD degree across various sectors in business management which includes a broad base of research coursework coupled with an area of specialization. I write on various management topics, research, news and higher education for students. And, the general section of articles on my blog relate to my interests in life. Happy reading to you all!