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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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              What is SERVQUAL Model?

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              “It all Starts with Nescafe”

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                Educational Leaders who fought for women’s education did not seek validations from society

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                Experiential learning is the future

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

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                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      Home GENERAL Spirituality & Meditation

                      Do you believe in good luck charm?

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in Spirituality & Meditation
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                      When the legendry actor Amitabh Bacchan had to go through a spell of low phase in his career and his entrepreneurial venture ABCL, and when he failed due to huge loss which literally made Amitabh Bachchan bankrupt. Also, his assets were completely dissolved. Big B was oblivious about what he would do next; he simply surrendered everything to good fortune and slipped on a sapphire ring on his right-hand middle finger. This small action of his just turned out to be a magic for him; offers came pouring to him right from that moment! He came back in limelight with ‘Kaun Banega Crorepati’and got numerous films which gave him a U turn in his career.

                      It seems Donald Trump throws little salt over his shoulder after he eats…. if you look closely at Leonardo da Vinci’s painting of the Last Supper, you will see that Judas has knocked the salt cellar over with his elbow. Thanks to Judas Iscariot, spilled salt is associated with betrayal and lies. If you do spill salt, a pinch thrown over your left shoulder is supposed to blind the devil waiting there.

                      The world’s largest car manufacturer, Toyota, changed its name from “Toyoda” in the 1930s because the number of brush strokes was more auspicious in Japanese culture. Toyota Motor Corporation was founded by the Toyoda family. The word “Toyoda” uses ten Japanese strokes to write while “Toyota” uses only eight. Eight is considered a lucky number in Japanese culture. For this reason “Toyota” was chosen as the company’s name. And it has become a world-famous car brand.

                      From beginning humans have been superstitious. For the sake of getting lucky, for the sake of earning more money, we readily accept to do those small things such as wearing a ring, adding the extra letter in our name, hanging those wind chimers or crystals in our homes, offices just to bring the luck into our life…… Many people have lucky objects that mean a lot to them personally, but throughout different cultures and times there have always been objects almost universally believed to bring good luck. And really, there is no scientific answer why it works for some and does not work for others. It doesn’t matter if they actually work. I suppose it is like the placebo effect. And what is placebo effect? If you believe something works then it will! It’s a psychological phenomenon, in which the recipient perceives an improvement in condition due to personal expectations, rather than the treatment itself, which is also known as the placebo response.

                      The list of items of good luck charm – talisman, Feng Shui luck charms, Gold Fish, Money Trees, Laughing Bhddha, Crystals, Gem Stones, Coins, Buttons, Qaurtz stones, Red Envelopes…………..the list is big! Charms can be used to enhance the best directions for improving your wealth conditions, health conditions, prosperity in career, promotions, work, sleep, marriage, family, health and so on. Why these specific objects? This question has no answer. Almost any object can be used as a lucky charm. Little things somebody gives us sometimes bring great luck, and then we make those items our lucky charms. It is because of the favourable associations they make. Many souvenir shops have a range of tiny items that may be used as good luck charms. Good luck charms are usually worn on the body although there are exceptions.

                      You might be surprised to learn that about quarter of Americans are superstitious. Superstition is associated with gullibility. If we think about rationality of the concept of luck, it seems funny. But, a lot of people throughout history have made significant decisions based on superstitious beliefs of luck. It’s difficult to understand why large numbers of people choose to believe in an imperceptible, un-measurable power over their own rationality. Also, the belief in luck has little base in reality. But, then so many successful people are believers in the element called luck.

                      Is prosperity merit-based? Not at all, we see so many deserving people fail in their genuine efforts, while some undeserving people succeed. The truth is that, everything happens by cause and effect; it is all so difficult and complex to reliably predict success and failure.  Yet we should not stop trying putting in our efforts. If we really could understand what will work and what will not, I suppose life would be very boring. There is no real tangible or intangible thing called luck.

                      Finally, if those lucky objects help us feel secured, why not try those lucky charms! In a 2010 research on lucky charms, the researchers found that people perform better on tasks when they have a lucky charm with them. So if you’re lucky charm is boosting your confidence, have it. Positive and negative events happen all the time in human lives, both due to random and non-random natural and mock processes and even improbable event happen by random chance.

                      Tags: charmFeng Shui itemsGood luckitemspositivity.Prosperity
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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