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Yearly Archives: 2018

Aroma marketing adds to the Christmas festivity

December is always a cheerful yet busy time of year no matter where you are in the world. You see lot of activities and...

BJP must learn the lessons from EXIT Polls: What do the Indians want?

The December 2018 exit poll suggests strong anti-incumbency against BJP in the three states of MP, Chhattisgarh and Rajasthan. The final outcome will have...

Why do the airlines like Frequent Fliers Points?

In 1980s frequent flyer schemes were designed to ensure customer loyalty. Many airlines have frequent-flyer programs designed to encourage airline customers to get enrolled...

Why is wedding so important even today?

Bollywood actors Deepika Padukone and Ranveer Singh married as per South Indian traditions (Konkani wedding) in Italy's Lake Como on Wednesday, 14th November 2018...

Brainstorming for storm of ideas

In 1939 a renowned advertising executive Alex Osborne felt that many problems needed to be resolved and he became frustrated with his employee’s lack...

Why love is becoming rare?

Shakespeare has written that “love looks not with the eyes, but with the mind”, but in this Internet age where we boast of having...

Why most drugs have crazy names?

Without names companies cannot sell their products. Just as people are known by their names, brands also are named. Established brands make their company...

How some brands got their names?

A name is the most important identifier of a person, a brand, state, a village, a business, a nation, a pet etc. The name...

Tuckman’s Team Development Model

When it comes to team building, a must watch movie is The Mighty Ducks. The protagonist Gordon Bombay is a hotshot lawyer. He cannot...

Benefits of joining a book club

A book club is a group of people who meet to discuss a book or books that they have read and express their opinions about the book/s. Each...

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