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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

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              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

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              What is Asset Specificity?

              Do you know who Owns Corporations?

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                  Can scholarly articles/papers from blogs be cited in research work?

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

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                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

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                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

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                      Why you shouldn’t judge a book by its cover

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in GENERAL, Literary
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                      The English idiom “don’t judge a book by its cover” is a metaphorical phrase that means one shouldn’t presume the worth or value of someone/something by its outward appearance alone. Well, for ages we have been hearing this popular English phrase. But, in practice we all do the opposite. We turn someone down easily if the person is not properly attired or is unattractive. “I am not handsome but I can give my hand to someone who needs help… Because beauty is required in heart not in face….” this quote of Dr. APJ Abdul Kalam gives such a strong message.

                      Some of insignificant looking men and women do most significant work in society. The President of Harvard made a mistake by presuming Mr and Mrs. Leland Stanford to be some worthless people and it cost him greatly. A lady in a faded gingham dress and her husband, dressed in a homespun threadbare suit, stepped off the train in Boston, and walked timidly without an appointment into the president’s outer office. His secretary spoke to them rudely considering them as backwoods country hicks and they were made to feel that they had no business at Harvard and probably didn’t even deserve to be in Cambridge.

                      For hours, the secretary ignored them, hoping that the couple would finally become dispirited and go away. They didn’t. And the secretary grew frustrated and finally decided to disturb the president, even though it was a chore she always regretted to do. “Maybe if they just see you for a few minutes, they’ll leave,” she told him. And he signed in exasperation and nodded. The President of Harvard looking at their out appearance was rude and disgraceful towards Stanfords.

                      The lady told him, “We had a son that attended Harvard for one year. He loved Harvard. He was happy here. But about a year ago, he was accidentally killed. And my husband and I would like to erect a memorial to him, somewhere on campus.” The president wasn’t touched; he was shocked. “Madam,” he said gruffly, “We can’t put up a statue for every person who attended Harvard and died. If we did, this place would look like a cemetery.”“Oh, no,” the lady explained quickly, “We don’t want to erect a statue. We thought we would like to give a building to Harvard.”

                      The president rolled his eyes. He glanced at the gingham dress and homespun suit, and then exclaimed, “A building! Do you have any possible idea how much a building costs? We have over seven and a half million dollars in the physical plant at Harvard.” For a moment the lady was silent. The president was pleased. He could get rid of them now. And the lady turned to her husband and said quietly, “Is that all it costs to start a University? Why don’t we just start our own?” Her husband nodded.

                      The president’s face drooped in confusion and seemed disorientation. And Mr. and Mrs. Leland Stanford walked away, travelling to Palo Alto, California, where they established the Stanford University that bears their name, a memorial to a son that Harvard did not cared about.

                      The very premise of the tale was completely incredible. Leland Stanford (1824-93) was one of the most prominent men of his time in America: He was a wealthy railroad magnate who built the Central Pacific Railroad (and drove the gold spike to symbolize the completion of the first transcontinental rail line at Promontory Summit, Utah, in 1869), as well as a Republican Party leader who served as California’s eighth governor (1862-63) and later represented that state in the U.S. Senate (1885-93). He was a striking figure, hardly the type of man to dress in a “homespun threadbare suit,” walk “timidly” into someone’s office without an appointment, and sit cooling his heels “for hours” until someone stooped to see him. Harvard’s president was unaware of Mr. Stanford’s standing in society.

                      Our society is more fixated on physical appearance; it was not so in past. Few decades ago, people were more graceful and had ethics in treating others with respect. People of great standing and intelligence prefer dressing up simply. Their knowledge, their expertise, their intellect makes them sand out in crowd.

                      But, these days great care is taken by all celebrities to ensure they look perfect when they are seen and to suppress all pictures of them looking less than ideal. The proliferation of these unreal images is thought to be linked with eating disorders and with many ordinary people’s dissatisfaction with their own appearance. If you see Bill Gates, Mark Zuckerberg, Ratan Tata, Elon Musk they are not flashily dressed, they don’t show off their wealth. These people rose from low to high they know the value of money and showing it won’t proliferate their wealth. They don’t flaunt on Instragram. For that matter even Instagram founder is such a simple gentleman and grounded.  Ever noticed that billionaires lead such a simple life why? Because they don’t need to prove people by materialistic things that they are rich they prove by their remarkable contribution like donations, inventions, for betterment of the society.

                      Our poor understanding of what constitutes attractiveness as opposed to beauty is creased. We concentrate more on our outer beauty than inner beauty. Warmth, kindness and compassion are some qualities that make a person more attractive. However these qualities are quite impalpable and difficult to define, so there is a natural tendency to overestimate the importance of physical good looks which are more easily quantified and readily visible.

                      Tags: APJ Abdul KalamBill Gatesdon’t judge a book by its coverDr. Vidya HattangadiElon MuskHarvardInner beauty.Mr & Mrs. Leland StanfordOuter beautyProverbRatan Tata
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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