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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

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              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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                Educational Leaders who fought for women’s education did not seek validations from society

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

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                What are the problems faced in online lectures?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

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                    The science of Psephology

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                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

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                      Why eating seasonally and locally is good?

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
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                      Fresh produce from an organic farm

                      What is seasonal food? Seasonal food is produce that is purchased and consumed around the time that it is harvested. Seasonal eating includes eating fresh fruits and vegetables that haven’t been processed chemically or transported long distances. Processing foods includes things such as tinning, blanching and dehydrating foods to enhance their life span.

                      For example, during Monsoon our body becomes vulnerable to waterborne infections and diseases. Hence our health takes a toll. Fruits and vegetables like pumpkins, broccoli, spinach, lettuce, sweet potatoes, corn, eggplant, cauliflower, cranberries, blueberries, apples, beets, ginger, garlic, Brussel sprouts etc. are good during this season.  Corn, gram flour and chick peas are considered drying foods and are better to eat during the rainy season. Herbal teas are a nice and healthy way to stay warm during the rains. Hot soups are also a good idea; you can even add some garlic to your soup so that it can improve immunity.

                      In winter, the most warming vegetables that are good for our body are root vegetables like carrot, potato, onions, garlic, radish, yams, sweet potatoes, beets, turnips, etc, and hearty winter greens like palak, methi, sarson, muli, pudina, etc.

                      In summer season, make spicy buttermilk, or sweet lassi. You can also make raita and can eat it with your food. Another option to eat curd is by adding seasonal fruits in it or by making lip-smacking smoothies. Coconut water is the best summer drink. Besides, berries, pineapple, watermelons, pears, passion fruits, and peaches are good for our immune system.

                      Seasonal foods are environment friendly: When we eat seasonally, the farmers get a support from us because of our dependence upon local produce. Also, logistically the need for transportation, refrigeration, and hot houses comes down making seasonal foods environment friendly.

                      Nature’s suggestion: According to many nutritionists, it is nature’s proposition for people to eat locally and seasonally as all foods in nature give energy. Fruits in monsoon are naturally rich in vitamin-C which is needed to fight infections that we are prone to in that season. Oranges, lemons, berries, kiwi, broccoli, and sprouts are the best to consume. Mother Nature wants us to eat and be healthy in each season whatever she gives. Eating off-season foods is a very recent practice. Our ancestors did not have many choices available. They depended on the bounty of the seasons to fill their plates. Diets consisted of what could be grown, foraged or hunted. Every season offered valuable contributions to the pantry.

                      Seasonal food is fresher, tastier and more nutritious than food consumed out of season: Even though we all like to eat strawberries year round, the best time to eat them is when they can be purchased directly from a local grower shortly after harvest. Seasonal fruits and vegetables produced on local farms are fresher, as they do not require long distances for transportation. Also, unlike out of season produce which is harvested early in order to be shipped and distributed to our local retail store, crops picked at their peak of ripeness are also better tasting and full of flavor. What’s more, studies have shown that fruits and vegetables contain more nutrients when allowed to ripen naturally on their parent plant.

                      Local food benefits the environment: Purchasing locally grown foods helps support local farms and maintains farmland and open space in your community. A recent USDA study also found that direct-to-consumer producers were less likely to apply pesticides and herbicides to control weeds and insects than conventional producers. Local food supports the local economy. The money you spend on products from local farmers and growers stays in the community and is reinvested with other local businesses. In addition, food grown locally, processed locally and distributed locally generates jobs and subsequently helps stimulate local economies.

                      Tomatoes freshly harvested from a farm in Karjat

                      Local farmers can tell us how the food was grown: In the 21st century, most of us have become victims to instant gratification; we get what we wish to and we eat what we wish to. Even though this sounds like a dream come true, it is important to realize the importance of eating seasonal foods when they are available rather than opting for off-season foods.
                      It is worth understanding that tomatoes cannot be produced in winters without the help of technology? It is inevitable in this case that the nutrition level of off-season foods goes down. The foods that are available to us round the clock are made available through various processes like cold storage and cannot even be compared to foods that are freshly produced.

                      Wellness first: In winters, our body demands fruits and vegetables that are high in citrus and Vitamin-C. These are important for preventing infections that you are prone to in winters. Winter vegetables are perfect for hot meals and soups. Similarly, the fruits and vegetables in summers are usually very watery in order to keep the body rejuvenated and hydrated.

                      Transportation of food does not just lead to a drop in taste but also exposes the food to a risk of contamination. A lot of other countries may not have very strict rules against the use of pesticides, wax coating etc. Some agriculture areas are also known to have a lot of heavy metal and toxic contaminates because of industrial sites and agriculture sites inhabiting the same space. Soil contamination tests are also necessary to check soil and land quality but are not being done at a lot of places. It is important to be careful on this front since this can lead to serious health hazards.

                      Tags: Dr. Vidya Hattangadifarmfruitsmonsoon.Seasonal foodsproutssummertransportationvegetableswinter
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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