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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

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              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

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              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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              What are Treasury Bills?

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                Educational Leaders who fought for women’s education did not seek validations from society

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

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                Where in the world teachers are most respected?

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                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

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                    What is the Future of BRICS Currency?

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                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

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                      A Quick Start Guide to Health Economics

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
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                      What is health economics?

                      healtheco1Health Economics is a functional/applied field of study that allows systematic study of problems faced in promoting health for all. By applying economic theories of consumer, producer and social choice, health economics aims to understand the behavior of individuals, health care providers, public and private organizations, and governments in decision-making.

                      From a Public Health point of view, health economics is just one of many disciplines that may be used to analyze issues of health and health care, in particular as one of the set of diagnostic methods labeled health services research. But from an economics point of view, health economics is simply one of many topics to which economic principles and methods can be applied. So, in describing the principles of health economics, we are really setting out the principles of economics and how they might be interpreted in the context of health and health care.

                      The key factor of economics is that resources are known to be limited in quantity, and demand is not known. This fundamental is known as the problem of scarcity of resources which means that choices must be made about what goods are produced, how they are to be produced and who will consume them. Another way to view this economic fact is that we cannot have all of the goods that we want; and in choosing the basket of goods that we will have, we have to trade off one good for another.

                      The consumer chooses the right good or service from some limited and some unlimited sources; this observation leads directly to an important and fundamental economics concept, which is called opportunity cost. If scarce resources are used to produce a good or service, those resources cannot be used to produce other goods or services. Opportunity cost derives from the benefits that are forgone by not producing those other goods. Because there are many possible uses for resources, the opportunity cost of using resources in a particular way is defined as the benefits that would have resulted from their best alternative use.

                      Thus health economics aims at answering questions such as:

                      • To what extent can life and health be subjected to economic analysis?
                      • Should public policy aim to improve health, or go further into general well-being?
                      • Is efficiency more important than fairness?

                      healtheco2A market brings together the demand for goods from consumers and the supply of those goods from suppliers. Consumers and suppliers base their buying and selling on the price that they have to pay or will receive. Price therefore acts as a signal to both groups as to what they should do in the market. Consumers will want to buy more if the price is lower, but suppliers will want to sell more if the price is higher. In case of healthcare, the consumers (patients) accept the diagnosis provided by doctors, understands their explanation of the disease process, follow the prognosis as advised by their doctor, and ultimately follows doctor’s recommendations. Thus doctor plays a vital role in healthcare business. I would say the healthcare economics revolves around the doctor.

                      This is where there is a need to recognize that health care has special characteristics that may make it different from other products. One factor is that health care is not usually demanded because it is in itself obligatory; in fact it may be unpleasant. But it was, is and will be in demand mainly to improve health. If health care is only demanded in order to improve health, then is there a scope for improvements in the system? Yes. Because health can indeed be regarded as a good, in fact it is a fundamental commodity that is essential to people’s well-being which has scope for improvements in it forever. Health does have characteristics than more conventional goods have.

                      In our country healthcare facilities are still scarce. As we go in the interiors, the healthcare services are pathetic. According to a report of McKinsey, India at present just six doctors are available every 1000 patients. Imagine how scarce the medical service is for poor people in India.

                      As a good, health care is less tangible than most other goods. It cannot be traded and it cannot be passed from one person to another (although obviously some diseases can.)

                      In the context of ordinary goods and services, economics distinguishes between a want which is the desire to consume something, and effective demand, which is a want backed up by the willingness and ability to pay for it. It leads to effective demand that is the determinant of resource allocation in market, rather than wants. But in the context of health care, the issue is more complicated than this, because many people believe that what matters in health care is not wants or demands, but is a need. Health economists generally interpret a health care need as the capacity to benefit from it. Not all wants are needs and not all needs are wants.

                      The conclusion from this is that the demand for health care can be analyzed as if it were any good or service, but it has peculiarities that may mean that the usual assumptions about the resource allocation effects of markets do not hold. Moreover, it may well be understood that people wish resource allocation to be based on the demand for health or the need for health care, neither of which can be provided in a conventional market.

                      Health economics as a branch of education provides useful insights into how health care solve major issues on macro as well as well as micro level, it can be organized and financed and it provides a framework to address a broad range of issues.

                      Tags: characteristics of healthcaredemand and supply of healthcarehealth economicshealth resourceWhat is health economics
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                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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