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Dr. Vidya Hattangadi
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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

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              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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              What are Treasury Bills?

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

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                Where in the world teachers are most respected?

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                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

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                    What is the Future of BRICS Currency?

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                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      Home HIGHER EDUCATION

                      Watching films is a great pedagogical tool

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in HIGHER EDUCATION
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                      For a class of leadership management, last semester for semester four students of MBA program I decided to show the movie Invictus, we watched the movie one afternoon. The movie captivated the class; the students got very inspired with the way Mandela communicates with the people of South Africa. He uses the sport of Rugby to engage both blacks and whites as both were torn by racial bias. The movie centers on Nelson Mandela’s leadership quality; he uses a sport to bridge the gap between blacks and whites. After the movie, we discussed in the class room how managers can avoid disconnection of employees by conducting simple interactive activities such as games, entertainment programs, small get-togethers, movie screening, some outings etc help in  bridging the gap in communication. It helps reduce misunderstandings among team members. Many times, we undervalue the power of engaging employees. This causes a big problem when it comes to employee-retention. Invictus is based on the life of one of the most iconic personalities in world — Nelson Mandela and in my opinion all budding managers can learn the art of motivation and leadership from this movie.

                      Films have the power of making an emotional connection with people and teachers at all levels of learning must use this power. Another movie I love to watch with students is ‘Trucker: The man and his dream’. This is a great movie about new product development, big companies, and a man focused on realizing his vision. The details in the film about specific ideas and how committed to those ideas Tucker was can be quite vivid and great lessons.

                      In the class room we collectively watch a film, which is a shred activity based on collective intention of watching a film. We jointly attend a single objective: the film and its theme. As a gathering of the class of 60 or 100 we are moved genuinely for those few hours. It’s cohesion of the class.

                      V. Rajendra Singh is a Kannada film maker and producer. He has expressed in many social events starting of film clubs in educational institutions to screen films and involve students in discussions with a view to helping their all-round growth. Film screening as a pedagogy has many benefits: learners can digest conceptual content at their pace and explore content more deeply during class time, movies enhance transferable skills in students, which include research skills, collaborative working, problem solving, technology, and organizational skills.

                      IIM, Calcutta has designed a course called ‘Management Through Films’ which aims at exposing students to a variety of social, economic and ethical themes through a select set of films to sensitize them to think more about these issues. The faculties feel this will contribute to the making of a good manager and better citizen. Students are encouraged to raise critical questions about individual choices, social and economic arrangements and corporate cultures and values.

                      I also like the Hindi movie ‘Ek Ruka Hua Faisala’ which is a gripping story that begins in a courtroom where a teenage boy from a city slum is on trial for stabbing his father to death. Final closing arguments have been presented, which carries a mandatory death sentence. The judge before giving final judgment instructs 12 jurors to decide whether the boy is guilty of murder or not.  When all get inside the discussion room, it is immediately apparent that all jurors with the sole exception of Juror Number 8 (played by K.K. Raina) have already decided that the boy is guilty; they plan to return their verdict quickly, without taking time for discussion. Jury number eight’s decision of having round of discussion before reaching final conclusion infuriates the other jurors. The entire film centers on the twelve men’s difficulty in reaching a unanimous verdict. While majority of jurors give opinion based on their personal prejudices, Juror 8 maintains that the evidences presented in the case are inferred, and that the boy deserves a fair consideration.

                      The movie illustrates how bias mars decision making; when we go by our past experience and stereotype our decisions lose precision. Moods and emotions have significant effects on decision making. Positive moods and emotions seem to help decision making. Calm and composed people make better judgments; they have a better ability to plead their point. When people shout and lose their temper, they lose their balance and chance to make a point. After the movie, I make students discuss role and character of each jury and his decision making process besides the plot of the movie.

                      Many times it is good to even show videos. The interactive features of modern web-based media players can be used to promote ‘active viewing’ approaches with students. This is quite inspiring and engaging activity in the class room. It increases student motivation, enhances learning experience, increases subject development potential for deeper learning of the subject, it also enhances team working and communication skills of students.

                      Tags: class room viewingDr. Vidya Hattangadiemotional connection.FilmsIIM CalcuttaManagement through Filmspedagogical tool
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                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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