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Dr. Vidya Hattangadi
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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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                Educational Leaders who fought for women’s education did not seek validations from society

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

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                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

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                  Mixed Method Research is Most Suitable

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                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

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                    Gift City is becoming India’s Capital Gateway

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                    The science of Psephology

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                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

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                      Ti yete anki jate (she comes and goes)

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      April 28, 2025
                      in GENERAL, Movies & Music
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                      You cannot stop an idea or identify meaning of the idea when it comes and when it comes it doesn’t stay for long, it vanishes in seconds of time. If you witness a thought/idea  and try to ponder over it, it just drifts away or vanishes. But if you hold on to it and chew on it, then it stays with you by giving some vague presumptions until put to a logical end by adopting right action.  A  beautiful thought can get messed up because of our assumptions.  The way we think about something, greatly impacts our emotions and actions. This phenomenon is not just a coincidence; it is a powerful aspect of human psychology that shapes our experiences and ultimately determines the outcomes.

                      An idea, especially one that has not yet been fully developed may be brilliant in nature. But the sad truth is so many such brilliant ideas come and go. An unresearched thought/idea is a bubble and they don’t get beyond a thought bubble.

                      I want to write about a beautiful Marathi lyric written by Tryambak Chintamani Khanolkar who had been given pen name as Arati Prab; the poetry was sung by Mahendra Kapoor and composed by Pandit Hridaynath Mangeshkar “Ti yete anik jaate”.  In the poetry Khanolkar talks about an idea/thought of an artist, which comes and goes away. In Marathi thought is ‘kalpana’ which is feminine noun. The thought comes in form of bud and wants to be thriven like a flower before leaving. Which means the artist needs to give shape to the thought by adding clarity and shaping it in a perfect bloom.   

                      The nature of any thought is transient to come and go, to inspire the artist for getting beautifully  shaped. The thought teases the artist, it plays hide and seek .  While coming to the artist she comes shyly and blushing. And if the artist fails to shape her, she mocks him while leaving for not grasping her.  She wants to be grasped by the artist, and she wants to be comprehended precisely.

                      She has no constraints of time, place, situation while coming and going.  She enjoys the freedom of arriving anytime, anywhere in any situation, in a fluid form. She stays for a while and runs far away from the artist if she is not caught in time and while going farther, she hums the evening tune which meaning the day coming to an end. She travels a far distance while  coming. She feels disappointed and she vanishes, which dismays  the artist. Our thoughts are like bubble waiting to be popped.    

                      Hridaynath Mangeshkar spoke about his experience of composing this song: Tryambak Khanolkar and Hridaynath were great friends.  Khanolkar was a bit whimsical poet. He had written this poetry on a piece of paper and gave it to Hridaynath for composing. Hridaynath after reading it felt that it is premgeet/love poetry. He kept it away thinking he would compose it some other time.   Khanolkar came after a fortnight, asking whether this poetry is composed. Hridaynath told him that this is a common love poetry and why hurry to compose? Khanolkar became angry and told the meaning of the song. And Hridaynath without much delay asked his friend Mahendra Kapoor to sing this song. This is how the evergreen song “ti yete anik jate” is created.

                      I am giving here below the song and in Mahindra Kapoor’s velvety voice.

                      Tags: Aarti PrabhuabstractBloomBudDr. Vidya HattangadiFlowerHridaynath MangeshkarideaKalpanaMahindra KapoorpoetryTrya. Chi. Khanolkar
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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