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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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                Educational Leaders who fought for women’s education did not seek validations from society

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

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                Where in the world teachers are most respected?

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                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      Texting undermines language skills

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in GENERAL, Literary
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                      Texting undermines language skills

                      Texting1What is XOXO, TMI, SOL, ROFL, LMAO, RBTL or OIC?  Yes, these words sound dribbling and irksome but still they have become part and parcel of the lexicon. Our desktop messaging has shifted to our smart phones and tablets and spelling and grammar have gone for a toss. Hundreds of texting jargons have replaced meaningful information and the bizarre texting has made us lazier mentally as well as physically. They have added new tool of string to our communication; so much so that these days the examination answers sheets also consist of some of the texting language.  So friends, computers, laptops, iPads, iPods, and Kindles have some disastrous effects on today’s written and spoken communication. And lately, the abbreviated messaging has found its way into business communication.

                      The pen and paper is replaced with computer and mobile key board with an added icing – the smiley.  About 23 years ago on 3rd Dec 1992, a young British engineer named Neil Papworth sent the world’s first text message from a computer to his boss’s cell phone. It read: “Merry Christmas” this brief and crisp message revolutionized communication globally. Today, more than million text messages are sent every second in the world. The old bulky mobile phones of the 1990s have progressed into multi-tasking smart phones and text messaging has become part of our daily interactions. A recent World Bank study estimated that about three quarters of the world’s population now has access to cell phones. Trillions of text messages are sent around the globe every day. Some experts says that texting may soon become a thing of the past, as more people turn to instant-messaging and voice-messaging apps on their smart phones.

                      Many studies show that texting and using other types of instant messaging such as Facebook or email actually hurts relationships. Though texting is a practical tool, it lacks tone, sentiment, facial expressions, body language, and eye contact completely.  Many times it causes misinterpretation, confusion, and sometimes even deception. It simply diminishes social skills of people. Words and phrases such as ‘whatever,’  ‘too much information’, ‘as far as I know’ and ‘end of discussion’ is commonly misinterpreted because it has more than one meaning. Texting is a too drab and dry style of communication.  In the world of business and professional writing, the figure 4 does not mean ‘for’ and 2 does not mean the same as to or too. I think because of too much of texting and always glued to their smart phones younger people even in face to face communication look emotionless, less interested and plain. In serious business communication these texting abbreviations and short-cuts have no place.

                      When you communicate through messages you tend to end your chat very soon. On the contrary, telephone calls and face-to-face conversations take longer time to end.  The reason is that you get tired while typing and talk to the point. Talking to the point is only a surface level communication as we are not aware of the emotional state of the person we are chatting with. Another reason why texting ends in short-cuts is because texting take a lot of time and you get tired while typing words. So you prefer to be crisp and brief while writing.

                      Texting2Shortcuts with spellings, punctuation and using engendered acronyms have spoiled the language skills of today’s generation. Do you know, texting interrupts brain function and takes away concentration? Texting distracts focus on work at hand. It does not allow peace of mind to work.

                      But, on the other hand, texting may prove beneficial to those who are introvert. They prefer just expressing their emotions in shortcut. But it will not allow them to come out of their shell. They will remain shy and normally, such people are seen with stammering problem as well. For many adults like me, the task of understanding text messages from the younger generation is often bothersome. I think smart phones are reducing productivity of people using it 24X7. It’s better to maintain distance with it little by little by developing some diversion.

                      Tags: appscellphonesDr. Vidya HattangadieverydayHuman resource Managementinternet slanglanguageManagementpart of lifeshortcutstextingTexting undermines language skills
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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