Dr. Vidya Hattangadi

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Dr. Vidya Hattangadi

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Home Tag Uncontested Markets

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Strategic Management

What Is The Blue Ocean Strategy For Creating Unconcealed Markets

by Dr Vidya Hattangadi

September 26, 2022

The Blue Ocean Strategy coined by W. Chan Kim and Renée Mauborgne recognizes that that there is no such thing ...

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