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Dr. Vidya Hattangadi
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    The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

    The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

    Organizational structures  shape company’s value creation

    Organizational structures  shape company’s value creation

    What is Asset Specificity?

    What is Asset Specificity?

    Do you know who Owns Corporations?

    Do you know who Owns Corporations?

    Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

    Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

    What are Treasury Bills?

    What are Treasury Bills?

    What is SERVQUAL Model?

    What is SERVQUAL Model?

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    What is Olfactory Marketing?

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    “It all Starts with Nescafe”

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      Educational Leaders who fought for women’s education did not seek validations from society

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          Gift City is becoming India’s Capital Gateway

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          Ram Mandir tableau graced the 75th Republic Day of India

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            Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

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            The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

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            Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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            The story behind the Swedish word Lagom which means Just Enough

            Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

            Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

              What are Treasury Bills?

              What is SERVQUAL Model?

              What is SERVQUAL Model?

              What is Olfactory Marketing?

              What is Olfactory Marketing?

              “It all Starts with Nescafe”

              “It all Starts with Nescafe”

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                Educational Leaders who fought for women’s education did not seek validations from society

                Educational Leaders who fought for women’s education did not seek validations from society

                Experiential learning is the future

                Experiential learning is the future

                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

                A Big Salute all our teachers!!!

                What is Triple Helix Model for innovation?

                Where in the world teachers are most respected?

                Trending Tags

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

                    American Hegemony is at critical juncture 

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

                    The rise of  India as a Religious Tourism Destination

                    The rise of India as a Religious Tourism Destination

                    Why should our history be re-written?

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

                      Just how Michelin Brothers’s Marketing Strategy for their Tire Business Transformed Restaurant Industry 

                      Just how Michelin Brothers’s Marketing Strategy for their Tire Business Transformed Restaurant Industry 

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                      Nidhi Arora – The dashing woman entrepreneur in Vietnam

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      July 8, 2024
                      in People and Trends, Travel & Tourism
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                      We visited Vietnam’s Ho Chi Minh City also known as Saigon in May 2024. Ho Chi Minh is most notably known for its importance during the Vietnam war. However, there is so much more to this city than old war museums and Vietcong tunnels. Vietnam is one of the most popular countries in Southeast Asia, Vietnam is bursting with culture and breathtaking natural beauty. From picturesque beaches to historic local villages and cosmopolitan cities, Vietnam has countless unmissable destinations.

                      I found Saigon very clean and lush green. It is a major modern hub of Vietnam, Ho Chi Minh City offers a glimpse into both the future of the country and its past. The city’s landscape if full of skyscrapers tower over French colonial buildings and ancient pagodas, while the streets buzz with the hustle of daily life. There are pieces of Vietnam’s history everywhere, from the architecture and culture to historic landmarks. The Independence Palace or the War Remnants Museum for understanding depth of the Vietnam War. The Mekong Delta consists of the rows of houseboats and paddy fields for a true look at local life. Saigon is famous for night life.

                      Vietnam, like most of the other Southeast Asian countries is known for its meaty delicacies across the globe. It is hard to be a vegetarian when there is at least one non-veg ingredient in the Vietnamese cuisine. But in the hordes of frog legs, snails, pork, dog meat etc.

                      I am a pure vegetarian. I had a big problem of finding vegetarian food. Luckily, we found a good vegetarian restaurant named ‘Benaras’ near our hotel, tucked within the vibrant culinary landscape of Vietnam. This Indian Restaurant emerges as an ideal restaurant offering wide array of culinary dishes of Indian origin; South Indian, North India, Marathi. Gujarati foods. I ordered idli and masala dosa and to my surprise, they were authentically cooked. Benaras is founded and led by Nidhi Arora in 2018. Prior to her entrepreneurial stint, Nidhi worked as a HR consultant. Benaras Indian Restaurant has swiftly earned its place as the premier destinations of Vietnam for the best Indian food experience in Vietnam. It has multiple branches.  

                      I could luckily discuss with Nidhi as she was present at her Saigon restaurant. She is a charismatic lady. In restaurant business the biggest challenge is handling the staff as the attrition rate is very high. Nidhi handles her staff compassionately; she has mastered collaboration and empathy skills. I found a strong leader in her. She sees others as actual people, not just work producers. As a woman leader, she is more attentive to her employees and the customer’s needs, aspirations, and experience.

                      Restaurant ambience personifies the owner’s character. I found Benaras restaurant’s atmosphere warm, incorporating lighting, decor, pastel color scheme, dining tableware textures more to match the intended vibe. The lighting brings so much change to an indoor environment. The right tableware can set the mood complementing the lunch/dinner’s general theme and the food’s visual aspects. The pictures on menu and description serve functional purposes. The cutlery set collection adds to visual aesthetics.

                      I honestly recommend tourists and visitors to visit Benaras Restaurant at Vietnam. I wish Ms. Nidhi Artora best wishes for all her upcoming endeavours.

                      Tags: BenarasBusinessDecorDr. Vidya HattangadiHo Chi Minh CityIndian CuisinesNidhi AroraSaigonVietnam
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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