Dr. Vidya Hattangadi

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VALS Framework to understand the consumer values and lifestyle

Negotiation is both an art and science

Cultural sensitivity is important for Effective Leadership

How Aroma marketing adds to the Christmas festivity

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Content Marketing is the most effective strategy today

Impact of geopolitics on International Trade

Why Finfluencers are facing SEBI’s wrath

Trait Theory of Personality
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What is the Triple Helix Model for Innovation
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The complete guide on how to select the right PhD topic

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Mixed Method Research is Most Suitable

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Case Study is one of vital type of research
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The science of Psephology

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Ram Mandir tableau graced the 75th Republic Day of India

The rise of India as a Religious Tourism Destination

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Inspiring leadership of Malavika Hegde in managing crisis of Café Coffee Day CCD

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What has Balbir Singh Seechewal done to be known as Eco Baba?
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Japanese Philosophy about perseverance – Gaman

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The Essence of Christmas is Generosity

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How Aroma marketing adds to the Christmas festivity

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VALS Framework to understand the consumer values and lifestyle

VALS Framework to understand the consumer values and lifestyle

by Dr Vidya Hattangadi

February 3, 2025

VALS stands for Values, Attitudes and Lifestyles. This is trademarked strategic tool which applies to psychographic consumer segmentation. VALS was developed in ...

Marketing Management

Diffusion of Innovation Theory

by Dr Vidya Hattangadi

September 26, 2022

Diffusion of Innovation Theory Innovation stimulates growth of a business. The ability to keep on generating winning ideas for new ...

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