Dr. Vidya Hattangadi

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Home Tag Geocentric

Tag: Geocentric

The EPRG Model of International Business

by Dr Vidya Hattangadi

September 26, 2022

EPRG full form stands as Ethnocentric, Polycentric, Regiocentric, and Geocentric. It is a framework created by Howard V Perlmutter, Jerry ...

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