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From Classroom to Corporate Leadership: The Remarkable Journey of Mr. Noman Aziz Khan and the Transformation of Retail Culture in Lucknow
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What is SERVQUAL Model?

What is SERVQUAL Model?

by Dr Vidya Hattangadi

August 10, 2026

The Service Quality Model or SERVQUAL Model was developed and applied by the American marketing gurus Valarie Zeithami, A. Parshuraman ...

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