Tag: brand management

We have got so used to reading about huge financial frauds and dishonest entrepreneurs who don’t dither to harsh legislation; ...

Rethink your drink   Many must have noticed in some or the other parties some guys turning into quarrelsome jerks ...

Distribution is the key component in e-commerce   Today e-commerce is become part of our life. The arrival of e-commerce and ...

Happy and engaged employees make better brand ambassadors! While Nestle India the big food maker is battling its biggest crisis ...

Diffusion of Innovation Theory Innovation stimulates growth of a business. The ability to keep on generating winning ideas for new ...

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK, ...

Johari Window for self awareness Joseph Luft and Harrington Inghm - both American psychologists shaped a technique in 1955; this ...

How to be seen and heard in crammed markets? Importance of product positioning There are a variety of definitions of product ...