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              Organizational structures  shape company’s value creation

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                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

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                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

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                      Rethink your drink

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in GENERAL, Health & Wellness
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                      Rethink your drink

                      drink1

                       

                      Many must have noticed in some or the other parties some guys turning into quarrelsome jerks when they are drunk, while some other guys get all blubbery, saying things like “I love you, I missed you, you are such wonderful person man” to everyone. Such drunken guys and girls are sometimes pain; some burst out crying and sometimes there are guys who spill out secrets of others. Does the personality of people who get intoxicated reflect their true disposition? Does their real personality get unmasked because the alcohol makes it impossible to keep up the façade? Or does alcohol just do weird things to our brain, with mottled but not significant results?

                      Some people get very serious and philosophical when intoxicated. They sit in a corner looking at ceiling with a very serious face. Rarely people behave the same as their natural self when they get intoxicated. Does the behavior vary depending on the drink? Let’s say if they drink beer, wine or hard liquor? I have observed some of my friends become really happy when they have beer; some get into a lousy mood when they consume rum; and there are two friends of mine who start singing and dancing loud and glad to be alive when they mix drinks. I think generally, the person that comes out with the application of alcohol is that person’s “real” personality. It’s because alcohol lowers a person’s inhibitions, so whatever facades of their personality they would normally bottle up for fear of social unacceptability are just dropped due to intoxication. it’s usually the ugly opinions that people keep bottled up that tend to pop out when alcohol is consumed……everyone has a child hidden deep down, the child pops up and we get those expressions like “I love you, man” and those hugs and kisses.

                      drink2Alcohol has been a part of the human diet for at least 10,000 years. In the U.S., over 65% of adults regularly have at least one alcoholic beverage a year. Typically, a low-to moderate amount of alcohol is defined as no more than one drinks a day for women and older adults, and two for men. One drink is usually one 1/2 ounce or 15 grams of alcohol, which equals approximately 12 ounces of beer, 5 ounces of wine or 1.5 ounces of 80-proof liquor. However, these guidelines are tailored by each individual.

                      However, alcohol tends to make your inhibitions go away. It makes a normally quiet person feel quite gritty and talkative. And, sometimes makes a decently normal person angry and asshole. One evident fact is that inhibitions are part of our genes, part of our personality, and also part of our learned behavior. We have read and sometimes seen famous personalities get into brawls after consuming alcohol.  Shahrukh and Salman (both Khans) had a huge fight at Katrina Kaif’s birthday. Both Sallu and SRK have worked professionally together and even been friends off screen. Both had moderate drinks at the party; SRK apparently said a few things out of line that did not go too well with Salman. It turned out to be an ugly fight. Some famous industrialists have has ugly fights in public after drinks.

                      After certain amount of alcohol is consumed by a person, his/her brain starts to release dopamine, the more alcohol the more dopamine. Dopamine is the chemical your brain creates to make you feel good.  It makes the body want to do things that is healthy for it. When a person consumes little more than normal drinks it will release so much dopamine that your brain can’t tell the difference between a good decision and a bad decision.

                      It is said drunken man’s words are a sober man’s thoughts. Alcohol makes people do stuff they wouldn’t normally do. So you will see people driving at higher speed, picking up fights, singing, dancing, hugging others, passing unwanted remarks at others, doing all sorts of unusual things. Some purposely get drunk to do wrong things and say ‘sorry’ the next day with an excuse that they did all those ‘wrongs’ under the influence of alcohol.

                      drink3Do you know corporate use drinking as trick? When a person gets drunk in a party, his/her boss observes the behavior. Many of his personality facets are observed by the boss, which were nicely under wrap till then. Few drinks make a person more confident, they gather more courage to express them better, and feel less accountability for their actions. Intoxicated communication is sometimes used in order to meet up certain targets or make plans in a group. A lot of confession is made under the influence of alcohol which is trickily used by the bosses.

                      According to Bruce Bartholow, author of “Alcohol Effects on Performance Monitoring and Adjustment: Affect Modulation and Impairment of Evaluative Cognitive Control”, alcohol doesn’t make you behave badly; it just makes you care less. For all of you trying to apologies or put right some unwanted words, the excuse, “I was drunk, I didn’t mean it” stop using this lame excuse at once. Bartholow, an associate professor of psychology at the University of Missouri College of Arts and Science, concludes that alcohol dulls the brain’s “alarm signal” that warns you when you are making a mistake. These dulled warnings are what lead to the loss of self-control we often regret after one too many.

                      So the next time when you are in a party, at a bar with friends, or at home taking drinks take a pause, when your brain signals that your body cannot take more drinks. Because that’s what drinking is all about: it is not a whirling, plummeting gamble of life. Don’t just throw away all your inhibitions and deliberately drown yourselves in a liquid.

                      Tags: Alcoholbeerbehaviorbrandbrand managementBrandsBruce BartholowconfessionDr. Vidya Hattangadiintoxicationmixed drinksRethink your drinkrum whiskyscotchself controlsingle malt
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                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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