Tag: brand

A study was carried on by Reputation Institute (RI) in 170,000 companies from 15 countries to find out how customers ...

Rethink your drink   Many must have noticed in some or the other parties some guys turning into quarrelsome jerks ...

Trouble-free Brand Integration Is a Must in M&A Mergers and acquisitions is common practice in the business world. It allows ...

Imitation is a practical route to profitability Coca Cola imitated RC Cola in emulating its diet cola product; Visa and ...

The ‘Made In’ label matters while buying products The consumer behavior analysts have noted through many studies that ‘Country of ...

Advertisements and the brand ambassadors are marketing or cheating??  A Brand Ambassador is someone who, at the most elementary level, ...

Marathi Theatre has come a long way Marathi theatre has always been regarded as one of the most culturally rich theatre traditions ...

Industry Analysis is a strategic tool Industry analysis is a strategic tool designed for market assessment to provide a business ...

Is cannibalization good or bad? In globalized markets successful innovation has become a key driver for revenue growth, competitive margins ...

How to be seen and heard in crammed markets? Importance of product positioning There are a variety of definitions of product ...