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C.K. Prahalad’s Bottom of Pyramid Business Model

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Mixed Method Research is Most Suitable

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Case Study is one of vital type of research
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Ram Mandir tableau graced the 75th Republic Day of India

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Just how Michelin Brothers’s Marketing Strategy for their Tire Business Transformed Restaurant Industry

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The camaraderie shared between Mohd Rafi and Kishore Kumar

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How neglected childhood shows up in adults

Cognitive Psychology and the Cognitive Leadership style of Sardar Vallabhai Patel

From Classroom to Corporate Leadership: The Remarkable Journey of Mr. Noman Aziz Khan and the Transformation of Retail Culture in Lucknow
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What is SERVQUAL Model?

What is SERVQUAL Model?

by Dr Vidya Hattangadi

August 10, 2026

The Service Quality Model or SERVQUAL Model was developed and applied by the American marketing gurus Valarie Zeithami, A. Parshuraman ...

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