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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

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              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

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              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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              What are Treasury Bills?

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                Educational Leaders who fought for women’s education did not seek validations from society

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                Experiential learning is the future

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

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                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

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                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

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                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

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                      Progressing From Green Economy to Blue Economy

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
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                      Progressing From Green Economy to Blue Economy

                      blue1Green economy is defined as an economy which sustains development by reducing environmental risks and ecological paucities. It grows without degrading environment. The 2011 UNEP (United Nations Environment Programme) says that to be Green Economy, an economy must not only be efficient, but also fair. Fairness implies recognizing global and country level fairness dimensions, particularly in assuring a just transition to an economy that is low on carbon emission, resource efficient, and socially inclusive. In green economy, overall economic growth and employment is driven by public and private investments that aim at reducing carbon emissions and pollution, enhance energy and resource efficiency, and prevent the loss of biodiversity and ecosystem services. These investments need to be catalyzed and supported by targeted public expenditure, policy reforms and regulation changes. This development path should maintain, enhance and, wherever necessary, rebuild natural capital as a critical economic asset and source of public benefits. This is especially for poor people whose livelihoods and security depend strongly on nature. Germany, Brazil, Singapore, South Africa, France and Ukraine are among those countries that follow the Green Economy norms strictly.

                      “Rio+20” is the short name for the United Nations Conference on Sustainable Development which took place in Rio de Janeiro, Brazil in June 2012, twenty years after the landmark 1992 Earth Summit in Rio. On the way to Rio+20, the Pacific Small Island Developing States (Pacific SIDS) started promoting “Blue Economy” which focuses on the marine environment. For the Pacific SIDS, “green economy” is a “blue economy” that prominently features oceans, which account for almost 71 percent of the earth’s surface. Some concerns of the Pacific SIDS are increasing their share of benefits from the use of their marine living resources and building the flexibility of marine ecosystems to the impact of climate change and ocean acidification.

                      blue2The Pacific is a diverse region made up of countries and territories with varying land sizes, populations, natural resources, economies and cultures. The main economic sectors in the region are tourism, fisheries, forestry and agriculture. Income from ocean plays an increasingly important role in the economies of Pacific SIDS, contributing towards economic growth and sustaining livelihoods, including meeting education and basic needs.

                      Geographic isolation and the small land area and population sizes of SIDS result in unique challenges for sustainable development. Pacific SIDS suffers from diseconomies of scale in production and exchange of goods and services: mainly because of remoteness from export markets and high vulnerability to natural disasters and climate change. Despite these challenges, the environment, culture and uniqueness produced by isolation has created a strong tourism industry with prospects for continued growth for SIDS. Isolation has also produced flexible communities with strong traditions, cultures and coping capacity.

                      The sustainable development agenda is a broad one, aiming to ensure inclusive economic growth for current and future generations. Economic, social and environmental dimensions comprise the pillars of a holistic and integrated approach. The single most important area where international and regional cooperation has become most urgent is climate change. Reducing the risks associated with the impacts of climate change including extreme weather and climate variability and accelerated sea level rise is a fundamental developmental challenge faced by Pacific SIDS. This must be urgently addressed in order to contribute to improving livelihoods, economic wellbeing and health, as well as maintaining biodiversity, culture and security.

                      Like “green economy,” which is not limited to the green ecosystem, the “blue economy” is not limited to the marine ecosystem. It is the economy that responds to the basic needs of all with what we have. As such, it stands for a new way of designing business: using the resources available in flowing systems, where the waste of one product becomes the input to create a new cash flow. Dr. Catia Bastioli, Chief Executive Officer at Novamont S.p.A which produces bioplastics in Italy, and European Inventor of the Year 2007, sums up Blue Economy: “The blue economy fosters our transition from a product-based economy to a system-based economy.”

                      blue3Gunter Pauli is a Belgian entrepreneur who started a project to find the best nature-inspired technologies that could affect the economies of the world. The result is his Report which states “Blue Economy: 100 Innovations – 10 years – 100 million jobs.” His project started the transformation of the “green economy” to “blue economy,” which is now attracting the interest of creative entrepreneurs in various countries.

                      Some of the basic principles of “blue economy” are: substitute something with nothing; challenge a resource regarding its necessity for production; natural systems pour nutrients, matter and energy; waste does not exist; any by-product is the source for a new product; and sustainable business evolves with reverence, not only for local resources, but also for culture and tradition.

                      For flourishing the Blue Economy a beginning needs to be made from educating and motivating our youth to go into the study of the marine environment. Most of them have a limited view of opportunities in marine business which is far beyond only fishing. Youngsters think that with traditional fishing most fishermen remain poor; therefore this field does not interest them. Hence most high school students prefer courses in criminology, medicine, nursing, and engineering computer technology. Today, developing marine technology is need of the hour for protecting our oceans. Many young people need to take up careers in marine sciences and technology to begin with.

                      Developing a blue economy in our coastal and aquatic areas, as well as in our entire country, requires public and private sector partnership. The World Wide Fund for nature (WWF) has started project ‘The coral triangle’ for the global centre for marine biodiversity. It’s a 6 million square kilometers area spanning Indonesia, Malaysia, Philippines, Papua New Guinea, Timor Leste and the Solomon Islands. Within this area of the sea, world’s 76% coral species which include 6 of the world’s 7 marine turtle species and 2,228 reef fish species live. WWF is doing its best to protect this marine wealth. It is engaging entrepreneurs and innovators to help display the blue economy approach through the “adoption of new technology and finance schemes and facilitating Public-Private Partnerships” in the Coral Triangle.

                      blue4One example of a blue economy initiative focused on the blue ecosystem is aquaponics which is the combination of fish farming and vegetable farming. Gunter Pauli’s case study reports that aquaponics represents the highest growth in the aqua culture business, which is now the world’s fastest growing farming sector with an average worldwide growth rate of 6 to 8 percent and a worldwide value of $86 billion in 2009. Aquaponics produces cultured fish in a controlled environment. Hence, it does not deplete natural aquatic resources but only taps them for the initial stock. As per Pauli’s project report, the leading producers of cultured fish are produced 70 percent by China, India, Vietnam, Thailand, Indonesia and Bangladesh. Australia leads in providing technologies for backyard aqua or hydroponics. Another blue economy initiative in Pauli’s project is the design of ecological sound fishing boat that does not use fossil fuel. Actually, every step of the whole value chain of fishing which starts from the fishing vessel to the processing and delivering of products offers opportunities for blue economy initiatives.

                      In his recent trip to Bangladesh on 6th June 2015, India’s Prime Minister Mr. Narendra Modi expressed his happiness that India and Bagladesh are working together in the area of cosmography at academic levels. In his speech Mr. Modi spoke about Blue Economy and its relevance for developing nations such as India and Bangladesh.  He said that according to the UN, the ocean is the heart of our planet. Like our heart pumps blood to every part of our body, the ocean connects people across the Earth, no matter where we live. The ocean regulates the climate, feeds millions of people every year, produces oxygen and is the home to an incredible assortment of wildlife, provides us with important medicines, and so much more. In order to ensure the health and safety of our communities and future generations, it’s imperative that we take the responsibility to care for the ocean as it cares for us. Indeed the world is moving from Green Economy to Blue Economy.

                      Tags: Blueblue economyDr. Vidya HattangadiearthecologyEconomyecosystemGreennaturalnatureoceansProgressing From Green Economy to Blue Economywildlife
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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