Dr. Vidya Hattangadi

Aromas are nurtured longer in mind and memory that is why lately the aroma-marketing (in hotels, restaurants, shops) is gaining...

In corporate strategy, assets are broadly classified as tangible (physical) and intangible (non-physical), which are further categorized by their liquidity,...

The primary aim of formulating a corporate strategy is to distribute its resources in the best way to derive maximum...

Corporate boundaries define the limits of an organization's activities, responsibilities. It also limits to employee conduct, their physical and operational...

While SBUs are semi-independent units, their success often relies on cooperation and alignment with other units and the corporate strategy.