Dr. Vidya Hattangadi

Christmas is related to giving gifts. The practice of giving gifts, which goes back to the 15th century, contributed to...

The word “Christmas” means Mass of Christ. Besides Christians the entire world celebrates Christmas because it brings lot of joy...

Aromas are nurtured longer in mind and memory that is why lately the aroma-marketing (in hotels, restaurants, shops) is gaining...

In corporate strategy, assets are broadly classified as tangible (physical) and intangible (non-physical), which are further categorized by their liquidity,...

The primary aim of formulating a corporate strategy is to distribute its resources in the best way to derive maximum...