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    Organizational structures  shape company’s value creation

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    Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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                Educational Leaders who fought for women’s education did not seek validations from society

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

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                Where in the world teachers are most respected?

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                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

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                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      Na jiya lage na

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in GENERAL, Movies & Music
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                      The song ‘na jiya lage na’ is one of the finest songs sung by Lata Mangeshkar from the movie Anand (1970)

                      The song ‘na jiya lage na’ is one of the finest songs sung by Lata Mangeshkar from the movie Anand (1970) starring Rajesh Khanna, Amitabh Bachchan, Sumita Sanyal, Ramesh Deo, Seema Deo etc. The song is picturized on beautiful and elegant Sumita Sanyal. It is sung by Lata Mangeshkar and composed by Salil Choudhary, penned by Yogesh. The opening note of this song ‘na…….’ is very mesmeric…you can’t ignore it.

                      The song is very soothing showcasing Sumita Sanyal waiting for her lover to come home. Lyricist Yogesh has written the song expressing the yearning and longing of the heroine. Sumita Sanyal has portrayed the song with lot of longing she emotes her feelings very gracefully. This song is originally a Bengali song thus the Hindi version also sounds sweeter. Both Bengali and Hindi versions are sung by Lata Mangeshkar.

                      Salil Chowdhary could play several musical instruments. He had the magic in his hands; any instrument that he could lay his hands on he would be able to play it very comfortably. His orchestration was always symphonic with blend of complex use of the different instruments. His music never got moulded into any pattern. His flair for experimentation always lent his own signature originality to his composition. In this song sitar chords stand out accompanied by table beats.

                      Do you know the movie Anand was based on the friendship between Hrishikesh Mukherjee and Raj Kapoor. Hrishikesh Mukherjee was so close to Raj Kapoor that not a day passed when they didn’t meet at least once. The two were so close that Hrishida would often get gloomy thoughts about the two of them being separated by death. That’s how Anand was born. In fact Hrishida wanted to make it with Raj Kapoor playing the role that Amitabh Bachchan finally played; the fact is this movie gave a big break to Amitabh. Hrishikesh Mukherjee got to work with his best friend Raj Kapoor only once in Naukri which was a big failure.

                      Rajesh Khanna had no leading lady in Anand. Sumita Sanyal was cast opposite Amitabh Bachchan. Though there was no song situation for her, Hrishida created one, as he wanted at least one song by his favourite Lata Mangeshkar in the film. And, that song became a super-duper hit!!!

                      The song is set in raag Malgunji, and the tal of the song is Keherava. Composers like Salil Chowdhary, RD Burman, Kalyanji Anandji, Madan Mohan have composed beautiful evergreen songs in Malgunji which is a late night raga. Malgunji portrays the early realization of the reunion.   

                      Listen to this very beautiful song.

                      Tags: Hrishikesh MukherjeeLata MangeshkarMovie AnandRaag MalgunjiSalil ChowdharyYogesh
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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