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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                How to write an appropriate title 

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                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

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                  Mixed Method Research is Most Suitable

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                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

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                    Gift City is becoming India’s Capital Gateway

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                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

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                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

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                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

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                      Are you a Morning Lark or a Night owl?

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
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                      A person who likes to stay awake the whole night, till wee hours of morning, is called a night owl. He/she is also called an evening person or simply owl. The night owl tends to stay up until late at night. In several countries, especially in Scandinavia, early birds are called A-people and night owls are called B-people. Night owls who are involuntarily unable to fall asleep for several hours after a normal time may also have delayed sleep phase syndrome.

                      The scientific term for night owls is nocturnal which means a person who is active during the night. Charles Bukowski (a German-born American poet, novelist, and short story writer), Fidel Castro (Cuban Communist revolutionary and politician who governed the Republic of Cuba as Prime Minister from 1959 to 1976 and then as President from 1976 to 2008), Michael Chabon (American novelist and short story writer), Narendra Modi – Prime Minister of India, the late A.P.J.Abdul Kalam – former President of India, Winston Churchill (British politician, army officer, and writer, who was Prime Minister of the United Kingdom from 1940 to 1945 and again from 1951 to 1955) Bob Dylan (American singer-songwriter, author, and visual artist who has been a major figure in popular culture for six decades) Mukesh Ambani – an Indian Industrialist, Shahrukh Khan – the famous Indian actor are some famous nocturnal. Even, Barack Obama – the former President of USA is a self-proclaimed “night owl” While in office, the later hours were his alone time, either for work or watching ESPN.

                      The same motivation can ring true even for those of us who don’t navigate that busy or high pressure of a lifestyle. Whether it’s a crowded household or a noisy city, just the bout of everyone else going about their day can be off-putting, and sometimes alone time doesn’t feel like alone time unless the whole neighborhood goes to sleep.

                      Within broad genetic constraints, humans can choose what time to go to bed and get up. People who sleep at night and are active during day time are called diurnal. They are also called Morning Larks. Humans can choose to be night owls or morning larks. There are some individual differences in the circadian rhythm. What is it? Circadian rhythm is basically a 24-hour internal clock that is running in the background of your brain and cycles between sleepiness and alertness at regular intervals. It’s also known as your sleep/wake cycle.

                      Like people, some cities dismiss the notion that nights are meant for sleeping. From fast lifestyle to high-end facilities, these cities that never sleep have everything to boast of for entertainment. These cities remain awake till the wee hours of the morning; and all this for ensuring amusement.  New York City, Paris, Cairo, Hong Kong, Mumbi, Madrid, Buenos Aires are some of the cities in world which have great night life activities.

                      If you are a nocturnal and the next time someone criticizes you for waking up late, remind that person that you’re not lazy, you are evolutionarily progressive. Night-time is for those who are creative, innovative and think out of the box. It seems nocturnal people who sleep and wake up late tend to be smarter. People with high intelligence are likelier to be night owls. This applies across a wide span of demographic variables, such as ethnicity, education, and religion. Night owls are mentally alert for a longer part of the day than early birds. Some people work better at midnight, they are authors, musicians, actors, visual artist, poets, researchers etc.

                      Some movies and songs are shot at night for various reasons such as: availability of actors, night scenes in the movie, lighting, crowd management becomes easier and some other technical reasons. The cast and crew need to keep awake through the night; especially the actors need to be kept happy for delivering strong performances consistently take-after-take. Imagine doing it all night, on a broken sleep schedule, and potentially outdoors in the cold. There are actors like Shaharukh Khan who prefer night schedules for shooting.

                      You shouldn’t feel like you have to work or sleep according to a preconceived notion of working hours. If you freelance or work independently, this shouldn’t be too difficult to achieve. If you work in a full-time job, see if your boss is open to the idea of you working remotely from time to time.

                      Some people are engaged in night employment; they do jobs at night which initially creates a misalignment between their internal clock and the outside world. When this happens, the body sends signals that conflict with the activities. Similarly, when somebody is not a nocturnal, and flies on a long flight across time zones, his/her internal clock will initially be out of sync with the external environment, but when the person wakes up, eats, and most importantly, exposes to light on the schedule of his new time zone, his internal clock eventually adjusts.

                      Conclusion: Whether you are nocturnal or diurnal listen to the energy level of your body and mind, do not take your energy for granted.

                      Tags: Diurnalintelligenceinternal clock of body.Morning LarkNight OwlNocturnalsmart people
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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