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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

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              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

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              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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              What are Treasury Bills?

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                Educational Leaders who fought for women’s education did not seek validations from society

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                How to write an appropriate title 

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                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

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                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

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                      What is Engel’s law of Food expenditure?

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
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                      Engel’s law is named after statistician Ernst Engel (1821-1896): his observation in economics has become famous. He stated that as income rises, the proportion of income spent on food falls, even though absolute expenditure on food rises. In other words, the percentage of income allocated for food purchases decreases as income rises. As a household income increases, the percentage of income spent on food decreases while the proportion spent on other goods such as luxury goods, entertainment, white goods, social status etc. One of the relevance of this statistic is reflection of the living standard of a country. The poorer is a family, the greater is the proportion of the total outgo used for food. The law also implies that the income elasticity of food demand lies between zero and one. It means that increase in expenditures on food item by the consumers is less than the increase in income of the consumers (Timmer et al., 1983).

                      Income elasticity of demand refers to the sensitivity of the quantity demanded for a certain good to a change in real income of consumers who buy this good, keeping all other things constant. The formula for calculating income elasticity of demand is the percent change in quantity demanded divided by the percent change in income. With income elasticity of demand, you can tell if a particular good represents a necessity or a luxury.

                      In microeconomics, an Engel curve describes how household expenditure on a particular good or service varies with household income, which describes relationship between goods expenditure and income systematically.

                      Engel’s law suggests that consumers increase their expenditures for food products in percentage terms less than their increases in income. This happens because when people become richer, they get engaged in more significant activities such as achieving bigger ambitions in life, prioritizing long-term goals, concentrating on better health, catching up on hobbies, going for higher education etc. High-income individuals eat better food – they give importance to quality than quantity; often they swap fruit juice for beverages such as tea/coffee, they replace refined grains with whole grains, eating in proper intervals rather than eating at once.

                      Engel’s Law states that lower income households spend a greater proportion of their available income on food than middle or higher-income households. As food costs increase, both for food at home such as groceries and food away from home for example, at a restaurant, the percentage spent by lower income households is on the higher side.

                      Wealth guru Tom Corley has put on his blog an individual research conducted by him on difference between rich and poor’s habits: according to his findings eighty per cent of wealthy people are focused on accomplishing some single goal and working on strategies to accomplish their goals.

                      Wealthy people are more concerned to keep fit. They believe in healthy body, healthy mind. They exercise regularly. Wealthy people are more organized. They keep a to-do list. Moneyed people never stop educating themselves, they keep learning new things. Whereas the poor are engaged in working hard to meet their basic physiological needs of food, thirst and sleep.

                      One of the most popular needs theories by Abraham Maslow’s hierarchy of needs states that motivation is the result of a person’s attempt at fulfilling five basic needs: physiological, safety, social, esteem and self-actualization. When a person earns sufficient money, his priorities from fulfilling basic needs rise to social status and esteem needs. This is the reality of Engel’s Law.

                      Tags: Dr. Vidya HattangadiEngel curveEngel’s lawFood expenditureIncome elasticity of demandMaslow’s Need Hierarchy.Wealth guru Tom Corley
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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