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              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

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                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

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                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

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                      Drop that accent

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in GENERAL
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                      Drop that accent

                      accent1We have the ‘fake accent’ people all around us and they are annoying. Some of them you can’t live without, but, they are intolerable. They come in all shapes and sizes and they come with most hilarious accents. At times they are an embarrassment, because suddenly their real accent slips out. Why some people get fascinated by the fake accent?

                      ‘Foreign Accent Syndrome’ which is a put on fake accent has actually been listed among the 10 most bizarre mental disorders. It is a laughable disorder, the habit of faking accents has been quite the issue among some groups. I suppose after watching a good movie, often when we come out of the movie hall, some people’s accent changes suddenly. I honestly think people who do this have a very low self-esteem. They feel the need to be somebody else. The dictionary describes the FAS syndrome when people speak their native language with a foreign accent. Trust me, they do the mimicking unconsciously. It is interesting to note that very few cases have been recorded of this syndrome. Psychologically, this syndrome might sound natural. But we just can’t stop giggling when we hear a fake accent! It is very annoying especially when a person goes for a job interview or a higher education interview. A fake accent gets caught easily.

                      Accent is deep-rooted in us in our formative years and becomes an intimate part of our identity. But sometimes like we are never satisfied with our looks, our qualifications, our status, our language skills we are never happy with our accent too. From trying to sound more chic to woo a date, wanting to impress a group of people, or to get a job, the motives are many and varied. Many of us tend to adopt a regional dialect when we move to a different area. According to a survey, some people have been forced to change their regional accents to help people understand them in new regions.

                      A decade back when singer Madonna started talking with British accent, it became a big controversy. She had moved to a new country and was hanging around a British husband. When people move to new places their accents change naturally as they unconsciously mimic the speech they hear around them. A research also shows that musicians are more likely to be affected from FAS: the theory, as yet not quite understood, is that a brain’s innate “musicality” may affect how easily they can slip into the rhythms of another dialect or accent. You see, accents are hugely musical. There are stresses, pauses and lilts on words that are the real way in which one language-speaker distinguishes himself from another. It’s known that musicians tend to get fluency over a language when they sing in other than their own language. This may have a further impact on how easily the brain can slip into accents, deliberately or not. It is normal to see musicians subconsciously mimicking accents when they sing in other languages.

                      An experiment with lip-reading has found that the brain subconsciously tries to copy the speech patterns of total strangers. Researchers who made the discovery believe accent mimicry is part of the brain’s in-built urge to ’empathize and affiliate’ with other people. And we don’t even need to hear them saying the words out loud.

                      accent2On a thoughtful scientific note, for your kind information, the first case of rigorously described Foreign Accent Syndrome was in 1941, when a Norwegian woman was struck in the head by shrapnel during an air raid. Luckily, she survived. Unluckily, she suddenly found herself mispronouncing vowels and juggling stresses in such a way that she seemed to have a German accent. The social isolation she endured because of the accent eventually caused her to seek treatment, and her case was described in 1947. Although the shrapnel and the air raid are rare, the brain damage she suffered is typical of foreign accent syndrome. Migraines, strokes, problems with brain surgery, problems with anesthesia that might have led to minor brain damage. Any of these are the most common causes in FAS.

                      The next time you come across someone with that fake accent, you know you’ve just met someone suffering from Foreign Accent Syndrome. People purposely imitate subtle aspects of each other’s mannerisms, postures and facial expressions. People also imitate each other’s speech patterns, including inflections, talking speed and speaking time. But a person’s original accent has its charm because it portrays his culture, lifestyle, language and heritage.

                      Tags: Dr. Vidya HattangadiDrop that accentFake accentForeign Accent SyndromeOriginal accentRegional Dialect
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                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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