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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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              What is SERVQUAL Model?

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              What is Olfactory Marketing?

              “It all Starts with Nescafe”

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                Educational Leaders who fought for women’s education did not seek validations from society

                Educational Leaders who fought for women’s education did not seek validations from society

                Experiential learning is the future

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

                A Big Salute all our teachers!!!

                What is Triple Helix Model for innovation?

                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

                    American Hegemony is at critical juncture 

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      Daydreaming rejuvenates brain

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in Human Resources Management
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                      Daydreaming rejuvenates brain

                      daydreaming1

                      Many researchers have found that wandering mind can boost brainpower. Daydreaming is very good and actually boosts the brain, it is good for the health of brain. While we daydream, the brain is actually working more effectively. Daydreaming has a positive effect on our task performance. We all know that Albert Einstein was a daydreamer as a schoolboy, so much so that his headmaster informed young Albert’s father, “It doesn’t matter what field he goes into, he’ll never make a success of anything.” While daydreaming, at times a brilliant thought or a sparkling idea appears in our minds. Often, even before we start processing it – in flash of seconds it vanishes. Some other urgent thoughts replace this brilliance. It happens to poets, authors, painters, composers, to all creative minds. It is very difficult to catch or detect that elusive idea or thought again because of its abstruse nature. But, all good things happens in our imagining.

                      A study from the University of California, Santa Barbara, showed that people who continued to a difficult task after taking a break, and during the break if they just took a small nap or doing some easy task their performance got boosted by 40 per cent. Many scientific thinkers claim to have had their moments of inspiration while engaged in daydreaming, they experienced pensiveness during that time.

                      When we are relaxed, involved in a light-task, may be chatting with a friends, listening to music, or while involved in a hobby we get all those classical creative ideas. Daydreaming gives our mind that break which refreshes our mind. Mind wandering enhance creativity. I think it’s not less than a luxury.

                      daydreaming2

                      When Albert Einstein used to wander off in his daydreams, what he termed as “thought experiments” were his foundation for his physics breakthroughs. He didn’t have the luxury to work with professors in labs day in and day out. He had a wife and child and required to earn money to run his family……that was also the time he wanted to legitimize his patents in in Switzerland. Einstein changed science in his free time. In 1905, when he had little spare time, he publishes four papers that changed the breakthrough fundamentals on light. 1) What is light? Explaining light particles (photons), disproving wave theory 2) First proof of atomic particle, even calculating their size 3) E=MC2: direct correlation between matter and energy 4) Theory of Special Relativity: perception of bodies in motion.

                      We do the best thinking, when our mind strolls. Cognitive scientists say that we all have an inherently distracted mind. The wandering mind is our brain’s default mode. If we are physically in a cinema hall, mentally we are in a shopping mall, if physically we are in office but mentally we may be at a friend’s party. Our mind is a gypsy, it’s a nomad. A 2009 neurological study shows that half of your thoughts are fantasies. Mind keeps wandering to solve an insistent personal problems or unresolved dilemma. Sometimes we are so overwhelmed by the degree of a problem that we dare not consciously think about it. But then, when we are half asleep or bored by some activity, our minds wander toward intimidating mental challenges. And, that state of mind finds solution.

                      True, sometimes mind wandering impairs focus on a task at hand. Daniel Goleman says the time a distracted brain spends tackling tough challenges makes up for diminished productivity. Mathematicians who excel at cognitive control and disciplined attentiveness, are low on creativity. Among the benefits of mind wandering, Goleman lists generating future scenarios, self-reflection, navigating complex social situations and incubating new ideas. He says the drifting gives your brain a rejuvenating vacation. Isn’t it inspiring?

                      daydreaming3

                      As G.K. Chesterton – the famous English writer, poet, philosopher, dramatist, journalist, orator,  theologian, biographer, and literary and art critic once said that he scripted most of his novels when he lost his head, he got fabulous ideas for his novels and plays when his mind was drifted from his work. In such moments he put two and two together and made four million. When we focus our mind completely on resolving a task, the mind loses its creativity because of the controlling censor, “this is ridiculous”, “that won’t work,” “is this right,” “will that be right” “hey will this work”?  etc, etc. When mind wanders, the controlling freak is quiet.

                      Most of the adults are ADD (attention deficit disorder). A 2011 study showed that we adults with attention deficit disorder show higher levels of original creative thinking and more actual creative achievements. Richard Branson of Virgin Air, said the secret of his outstanding entrepreneurial success was due to his ADD. He kept being distracted by ideas for making money that nobody else would waste time on.

                      Friends, the fact is our brain has solutions for grave problems such as global warming, terrorism, hunger, crime, security etc. Sadly, we focus on short-term, immediate reckonings. If only we go beyond facts and think globally we might find surprising solutions. Let us all daydreamers, time wasters, goof uppers, span of attention defectors, wanders, time passers – all of us unite, let’s think out of box, we can do wonders for the planet.

                      Tags: : Mind wanderingAlbert Einsteincognitive scientistscreative thinkingdaydreamingDaydreaming rejuvenates brainDr. Vidya Hattangadi
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                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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