Management

Content marketing helps to build relationships, foster loyalty that leads to repeat purchases and word-of-mouth recommendations.

Geopolitical risk adversely affects the global economy and triggers financial instability through a variety of channels. On the macro and micro...

Sebi's move addresses the troubling alliance between market intermediaries and shady influencers. 'Finfluencers' have been linked to discount brokers, driving up...

Trait theory in psychology rests on the idea that people differ from one another based on the strength and intensity of...

The circular economy is a system where materials never become waste. In the economy, products and materials are kept in...

Abstract The Neo-Freudian Theory highlights the influence of culture on personality. Cultural norms and values shape our beliefs and attitudes, which,...

Havard cases are also taught in business schools around the world, as well as in other Executive Education programmes and...

Direct-to-consumer shock advertisements are common in popular magazines, and particularly aimed at women’s hygiene, breast feeding, anti-smoking, usage of condom,...

The hybrid workplace model is not pro the ideal work culture. It is the “new normal.”  Inclusive hybrid workplace where...

Retro marketing has become a phenomenon, and businesses are bringing it to products in almost every area such as automobile,...