Marketing Management

Distribution is the key component in e-commerce   Today e-commerce is become part of our life. The arrival of e-commerce and...

Marketing in digital era In today’s complex marketing world, defining digital marketing is a bit difficult. On the contrary I...

Porter’s Generic Strategies In 1980 Michael Porter described three generic strategies which a company of any size (small, medium or...

Industry Analysis is a strategic tool Industry analysis is a strategic tool designed for market assessment to provide a business...

Diffusion of Innovation Theory Innovation stimulates growth of a business. The ability to keep on generating winning ideas for new...

Indian advertisements are portraying changing face of women Indian women are in no mood to play submissive roles any longer...

Blogging is in fact catching up A good blog attracts attention of readers. The blogger therefore should create useful content...

Blogs are becoming effective marketing tools A good blog requires to be planned well in terms of its design, structure...

Is cannibalization good or bad? In globalized markets successful innovation has become a key driver for revenue growth, competitive margins...

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK,...