Marketing Management

Diffusion of Innovation Theory Innovation stimulates growth of a business. The ability to keep on generating winning ideas for new...

Indian advertisements are portraying changing face of women Indian women are in no mood to play submissive roles any longer...

Blogging is in fact catching up A good blog attracts attention of readers. The blogger therefore should create useful content...

Blogs are becoming effective marketing tools A good blog requires to be planned well in terms of its design, structure...

Is cannibalization good or bad? In globalized markets successful innovation has become a key driver for revenue growth, competitive margins...

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK,...

Marketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard...

What is Corporate Communication? Corporate communication plays a key role in how investors, suppliers, employees, competitors, government and the general...

It is so important for people of all ages and from all walks of life to give more attention to...

The unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a...