Some Great Salesmen The sales profession has undergone some radical changes. People have no patience, no time and no energy...
Read moreAdvertising Trends - Keep Your Consumers Engaged Every day we are showered with umpteen advertisements; they are in newspapers, on...
Read moreUse a powerful USP A unique selling proposition is what an USP stands for. It sets the business apart from others...
Read moreDistribution is the key component in e-commerce Today e-commerce is become part of our life. The arrival of e-commerce and...
Read moreMarketing in digital era In today’s complex marketing world, defining digital marketing is a bit difficult. On the contrary I...
Read morePorter’s Generic Strategies In 1980 Michael Porter described three generic strategies which a company of any size (small, medium or...
Read moreIndustry Analysis is a strategic tool Industry analysis is a strategic tool designed for market assessment to provide a business...
Read moreDiffusion of Innovation Theory Innovation stimulates growth of a business. The ability to keep on generating winning ideas for new...
Read moreIndian advertisements are portraying changing face of women Indian women are in no mood to play submissive roles any longer...
Read moreBlogging is in fact catching up A good blog attracts attention of readers. The blogger therefore should create useful content...
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