Ambush marketing is a type of marketing by a company that is not an official sponsor of an event, but...
Read moreHarmonising the Product Line A group of closely related products constitutes a Product Line. Managing supple product lines involves more...
Read moreGood marketing efforts are needed for mobilization of economic resources for additional production of ideas, goods and services resulting in...
Read moreVisual merchandising also includes window displays, signs, interior displays, cosmetic promotions, jewelry promotions, and any other special sales promotions taking...
Read moreA healthy supply chain can lend rock support to the marketing function of the firm.
Read moreLife was completely different before the Internet came along. There was a time that we used to send letters, greeting...
Read more