Long tail marketing strategy refers to the strategy of targeting a large number of niche segments in markets with a...
Read moreThe Marketing Funnel is a system that triggers demand of a product by tracking the stages consumers go through before...
Read moreWithout names companies cannot sell their products. Just as people are known by their names, brands also are named. Established...
Read moreA name is the most important identifier of a person, a brand, state, a village, a business, a nation, a...
Read moreWhen it comes to team building, a must watch movie is The Mighty Ducks. The protagonist Gordon Bombay is a...
Read moreDiscount coupons have been around for ages; they have continued to evolve over the last hundred years. Coupon clipping is a...
Read moreConsumerism is an economic theory which says that a progressively greater level of consumption is beneficial to the consumers. Since...
Read morePeople get stuck while designing a logo for their new enterprises and also during rebranding an existing one. Logo gives...
Read moreAbstract: To stress upon customer imperative and emphasizing on mega distribution Philip Kotler – the renowned Marketing Guru talked about...
Read moreMost people these days order products online either from Amazon, Flip kart or eBay. Mobile apps such as Uber, Airbnb,...
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