Chester Barnard’s Four Spheres of Morality Chester Barnard has authored a great book titled ‘The Functions of the Executive’ which...

Sensitive people aren’t weak When we look around, we find some people on the emotional or sensitive side of the spectrum....

6 Thinking Hats Human thinking is unstructured and obscure, mind is always wavering and full of doubts. When group decisions...

Manna da had the most melodious voice Raj Kapoor had an ear for music, he was one of the first...

Keep cherry pickers happy with the right offer Cherry picking is marketing term to define customers who are price sensitive...

Some Creative Advertisement Wars The world of marketing is brutally competitive; each brand fighting for mind share of customers. Advertisements...

Age is just a number Is there a certain age at which maturity sets in a person? No. Is there...

Do mention your hobbies in your resume I think it is rare to find a person without a hobby. Most...

Why label your decision ‘good’ or ‘bad’? It’s a shocking fact but according to multiple sources, on an average an...

Bells and whistles for augmenting market share 'Bells and whistles' is marketing term which is used to describe products or...