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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

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                Educational Leaders who fought for women’s education did not seek validations from society

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                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

                    American Hegemony is at critical juncture 

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      Home GENERAL

                      Do you agree that Attention is a costly commodity?

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
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                      There are many people who only thrive on attention, everyone needs attention, and it’s nice to get it now and then. It depends largely for you get attention; whether it’s for your looks, the way you have dressed up, for a fabulous job, for something new you bought or is it for being pulled up by boss, for some accusation, for some wrong publicity against you. Attention is slippery, it doesn’t say for long if it’s for a good reason, but if it is for a wrong reason, it will stay for longer time. How often do we mull over the concept of getting noticed by others, and for what? It is imperative to choose for what are you seeking somebody’s attention. Remember this, attention comes at some cost; in fact it is quite expensive commodity. I heard RJ Malishka of 93.5 Red FM on Ted Talks on the same topic; she drove the point so well.

                      The film stars get large fan following; fans always surround their favourite stars wherever they see them. The fans feel like touching the stars, take selfies with them, take their autograph etc. Now there is no logic in this why should people follow the film starts, singers and models but the obsession sometimes crosses the boundaries. Some fans become too excited and they go to any extent and end up injuring the celebs they claim to love.

                      Bollywood actress Katrina Kaif was attacked by a mob of fans on her way back from promoting her movie Tees Maar Khan.The crazy fans trying to touch her and number increased to an extent when there was no control of the security personnel. But her co-star macho man Akshay Kumar came to damsel’s rescue and made a shield around Katrina with his arms, and saved her from further harassment. In another incident On her way back from the unveiling of the Diwali special edition of a magazine, Deepika was mobbed by fans who tried to touch her inappropriately and refused to let her go. Thankfully, with the help of her security, Deepika fled the scene.

                      While good looks can give some advantages in some walks of life, they also come with drawbacks. While there are of course some definite perks, it turns out that the bubble of beauty can make certain aspects of life much more difficult. Beautiful girls and also boys get chased by the wrong people. Some men, who fall for a beautiful woman and get dejected by her go to extent of murdering her, rape her or even attack her with acid and what not. Young school going teenage girls get chased by elderly men.

                      R.J.Malishka

                      Seeking attention habitually, to be desperate to gain notice is an obsessive behaviour. It is a psychological disorder. Most affluent people have similar traits of behaviour such as buying styles or life style choices. They spend tons of money on buying luxury cars, sports cars, private planes and golf resorts. They would also be keen on spending tons of money on engagements wedding, partying, exotic travels etc. They simply like to show off. Wealthy people like to indulge in some conspicuous behavior to seek attention from others. If you show off, it may make you famous or infamous, depending upon your intention, situation, circumstances and background.

                      Rich people face threats and worst consequence; their children become lazy, incompetent, non-self-reliant adults, they are worried about kids getting kidnapped, we see many high profile kidnapping cases. They are susceptible to lawsuits; where there is money, there are lawsuits. Strangers, family members and friends ask for money.   Slowly, they don’t trust people around them.

                      So if you are successful, you will find many enemies. You will find envious, bitter, jealous, suspicious, distrustful people around you.  Unwanted attention costs peace of mind.

                      At times when we need genuine attention, we don’t get it. Therefore it is called slippery. A crisis is a situation that poses an immediate risk to health, life, environment, property, career, bank balance, an important relation etc. Most emergencies require urgent intervention to prevent a worsening of the situation, although in some situations, mitigation may not be possible. Situations like these – when you rush your near and dear one to hospital, and you need attention from the hospitals staff and doctor; when you need to catch a flight, you are late, the staff at the airport does not pay attention to you; when you need to go to reach your destination at the earliest and the roads are crowded; when you try to tell your teacher/professor that you have not committed a mistake he/she does not pay attention to you; when you need to urgently withdraw cash from bank and the queue is big nobody is ready to pay attention; you are giving a presentation and people are not giving enough attention, these and in many other crisis situations  when you need attention most, you don’t get it.

                      The fact is we are living in a world where human attention as a scarce commodity. The phrase ‘to pay attention’ has a connotation of giving something of yourself to another. Typically, paying is normally associated with money, so we don’t need to specify anything when money is paid. But to pay attention is still giving your time, your concentration, your mind to another person.  And ultimately attention is the key to everything related to our lives.

                      Tags: Attentionattention seeking conspicuous consumptioncrisisDr. Vidya Hattangadiemergencygood lookspersonalitypsychological disorderrichnesssuccess
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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