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Dr. Vidya Hattangadi
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    The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

              What are Treasury Bills?

              What is SERVQUAL Model?

              What is SERVQUAL Model?

              What is Olfactory Marketing?

              What is Olfactory Marketing?

              “It all Starts with Nescafe”

              “It all Starts with Nescafe”

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                Educational Leaders who fought for women’s education did not seek validations from society

                Educational Leaders who fought for women’s education did not seek validations from society

                Experiential learning is the future

                Experiential learning is the future

                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

                A Big Salute all our teachers!!!

                What is Triple Helix Model for innovation?

                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

                    American Hegemony is at critical juncture 

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

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                    The science of Psephology

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                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                    The rise of India as a Religious Tourism Destination

                    Why should our history be re-written?

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

                      Just how Michelin Brothers’s Marketing Strategy for their Tire Business Transformed Restaurant Industry 

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                      Dr. Vidya Hattangadi
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                      Ambulance services are being redefined by DIAL4242 in India

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in GENERAL
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                      Ambulance services by DIAL4242

                      Reliable and efficient ambulance service is the need of the hour; on the lines of app-based taxi services such as Uber and Ola, DIAL4242 has been operating since 2017 on a PAN India basis in more than 150 cities.   

                      The world has been witnessing an upsurge in medical ailments especially during the past two years due to the Covid-19 pandemic. It has led to the rise in hospitals and emergency medical services.  The starting point is ambulance service in assisting patients who require emergency medical assistance at critical moments. Dependable ambulance services are most important to help patients reach the hospital on time thus saving their life. The primary role of ambulance services is emergency pre-hospital medical care, although they generally provide both emergency response and patient transfer on behalf of the health sector. The ambulance service is ideally placed to be part of the first line in the range of health care and significantly contributes to treating the patients.

                      It has been observed during medical emergencies that the struggle between demand and supply of emergency services cannot be balanced especially for ambulance service, critical medicines, oxygen, and even sweet lime and coconut water. There are devious middlemen and operators charging the helpless relatives of patient’s unbelievable charges during the most challenging times. For a 13-km ride, which takes barely 23 minutes from Andheri to Sion Hospital, the private ambulance operators charge Rs 6,000 for an oxygen ambulance and Rs 13,000 for an advanced life-support ambulance. This has been published in newspapers.  In Delhi, an ambulance operator charged an elderly COVID patient Rs 1.20 lakh for a 350-km ride from Gurugram to a hospital in Ludhiana in Punjab, according to a report in Hindustan Times.

                      DIAL4242 is India’s first app-based ambulance aggregator and has one of the biggest app-based ambulance networks to deliver the best in emergency care to people across the nation through its ambulance services that are not only limited to emergencies but can be used by a patient to schedule check-ups and appointments or simply to get home after being discharged from hospital. The mobile app connects users to emergency facilities by providing timely ambulance service when required. With just one click or a call, a patient can avail of associated ambulances at the location of their choice. DIAL4242 has redefined the idea of ambulance services as an emergency service provider.

                      DIAL4242 was born because of a personal experience faced by one of its co-founders; therefore this app-based service gives relief to consumers from falling prey to the steep prices that they are quoted by vendors taking advantage of their vulnerability. Dial4242 has a pre-fixed pricing model for the first five km, which varies according to the kind of ambulance that is booked. Further, the price is calculated on the basis of every additional kilometre, with the option of digital payments integrated into it. Users can access the ambulances closest to them, and hence, book someone who knows their locality, receive a confirmation within a minute and learn the estimated time of arrival.

                      Dial4242 currently aggregates 5000 ambulances available 24X7 with roughly 200 general, ICU or cardiac, paediatric ambulances, and ambulances to transfer the deceased, and is adding to the list going forward.

                      While Dial4242 has been working well for hospitals and patients, it has been also been working well for ambulance drivers as they get bookings in a much clearer fashion, for they also faced challenges such as having trouble with complicated addresses, unclear requirements, and instructions.

                      DIAL4242 ambulance service caters to an outdoor patient (OPD), clinical care service rather than merely pre-hospital clinical care, thus it has substantially added to the functionality of the health system. This they have achieved through more efficient transfer of patient information, more efficient movement of patients. It is an ambulance service with a motto to public service rather than mere profits. It has been consistently giving efficient, reliable and economical pricing to its customers. Kudos to the founders Jeetendra Lalwani and Nilesh Mahambre for this most innovative app which works on shared values for social cause and sustainability of service!!

                      Tags: App-based ambulance service providerDIAL4242Health SectorJeetendra LalwaniNilesh MahambreShared Valuesocial cause
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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