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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

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              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

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                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

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                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

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                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

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                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

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                      Home GENERAL Health & Wellness

                      A hug a day, keeps the doctor away

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 18, 2023
                      in GENERAL, Health & Wellness
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                      A hug a day, keeps the doctor away

                      Social scientists have shown in many studies for past few decades that caring touch can have good effects in several different mental and physical problems. Consider this case: a doctor hugged his patient who survived a complicated surgery of six hours; when the patient regained his consciousness after surgery, the doctor felt so happy, he gave the patient a gentle hug.   

                      A hug is a universal and widely accepted ways to show our affection and love. It communicates many emotions that words fail to express. There are different types of hugs that express different emotions. When you feel low, angry, distressed, or sad, a quick squeeze or hug is all you need to lift your mood.

                      Hugging helps lower our stress throughout the day. Hugging a person is one of the most natural and emotional physical touches one can have with others. It gives us a sense of security and makes us feel loved and cared for. There are many different types of hugs one can coddle in; few are romantic while others are just friendly, they are emotional and supportive. For example, a side hug is friendly; hugging from behind portrays intimacy; in a friendly hug two people engage in arm-hug; hugging around the waist is romantic; a bear hug is for warmth; one-sided hug shows caring.  And there are many unseen benefits of hugging; the biggest is boosting of dopamine hormone which is ‘feel good’ hormone and in case of loving hug, oxytocin hormone boosts feeling of love.

                      Research shows that hugs can be healthy. Hugs cause a decrease in the release of cortisol, a stress hormone, and another research indicates that hugs decrease our blood pressure and heart rate in stressful situations. The stress-reducing effects of hugging keeps us healthier. In a study of over 400 adults, researchers found that hugging reduces the percentage of falling sick. From childhood to old age people who are hugged by near and dear ones stay healthy.

                      A big hug can do wonders

                      According to one study, it takes merely 7 seconds of a hug for our brain to signal the release of oxytocin hormone that is associated with, amongst other things, increased levels of trust, calmness, and creativity. Hugging often creates a feeling of calmness and relaxation. That’s because of oxytocin which is sometimes called the “cuddle hormone.” Oxytocin is released when people or pets snuggle up or bond socially. This release can have a domino effect throughout the body and has been found to reduce inflammation, improve wound healing, it lessens cravings for drugs, alcohol, and sweets and lowers heart rate and stress. Domino effect is a situation in which one event causes a series of related events, one following another.

                      Getting a firm, reassuring hug before or during a stressful event, such as waiting to receive the results of a medical test, waiting for an examination result, waiting to receive a near and dear one at station, can help you stay calm because your oxytocin levels remain elevated.  A hug a day may, in fact, keep the doctor away.

                      They make us happier. An assuring hug is much better than gulping anti-depressants. Hugging triggers the release of serotonin in the brain to create happiness and ease sadness.  They Help deepen our relationships. As human, we automatically want to hug those we know are in pain. In many ways, hugs are a form of meditation. They allow us to be present in the moment, to let go and flow with the energy of the embrace. It’s easy to forget how meaningful a hug can be, but it can truly deepen your connection with another person. Hugs convey, in a nonverbal way, an understanding of each other.

                      Hugging

                      Humans and dogs have been together since primitive times, and both have a primal need for physical touch. All monkeys, from chimpanzees to Japanese macaques (snow monkeys) to humans, are hard-wired to console others and transmit affection by hugging. Even a reptile, a hen, and a fish look enjoy some human affection. Bears, koalas, deer, elephant, and even birds such as parrots, crows, pigeons, sparrows, peacocks love human touch. Indian scientist Jagadish Chandra Bose showed that plants can experience sensations and feel pleasure and pain. Like birds and animals, plants also respond to human touch.  

                      Don’t underestimate the healing power of a hug. Just as we exercise to stay in shape and diet to stay healthy, we should make the effort to stay connected to the people. We can never get enough hugs. They are priceless gifts of unconditional love because a hug communicates a thousand words.

                      Tags: AngeranxietyCortisoldepressionDopamineDr. Vidya HattangadifeelingshappinessHugloveoxytocin
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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