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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

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                How to write an appropriate title 

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                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

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                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

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                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      Book review is a good pedagogical tool

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
                      in HIGHER EDUCATION
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                      book1

                      Writing a book review activates analytical learning. It engages the reviewer with the contents of the book. It enhances good reading habit because as a reviewer, one analyzes whether the book has achieved its purpose and what are its unique perspectives on a topic/subject. As a teacher of management studies, I use book review as one of the pedagogical tools and have seen good results. In fact in higher education, it is one the good assignments, which needs broader propaganda.    I think the more we encourage students to often write informally, in every content area, we improve their learning, language, behavior, engagement with subjects etc.

                      Dimensions of book review: Read the book and take notes simultaneously on points such as the book’s genre, field of study, which themes the author has touched upon. Which style of writing the author has adopted; whether it is expository, descriptive, persuasive or narrative. Whether the writing style matches the theme of the book. How well the major areas of the book are developed, whether the book could engage you till end.

                      book2

                      Example: one of the books which each business management student must read is India Unbound by Gurcharan Das. The publisher is Penguin Books India, the genre of the book is non-fiction and the books is published in April, 2000.

                      The book describes India’s economic journey little prior to its independence, after its independence in 1947 and covers it till 1999. Gurcharan Das, the former CEO of P&G India, talks mainly about the transformation of India in terms of urbanization and spirit of different political parties in the process. The author’s main thrust is on the Indian politics and spirit of the citizens in improving conditions. He discusses how other elements in society try to assume power taking advantage of disunity among the political parties.

                      Das categorizes the timeline of the book from 1942 to 1999 in three major fragments: ‘Spring of Hope (1942–65)’, ‘the Lost Generation (1966–91)’ & ‘Rebirth of Dream (1991–99)’ in which he has brilliantly covered various chronicles and the historical facts of that time. India Unbound is a mixture of history, economic analysis, social investigation, political scrutiny and managerial outlook being thrown into the understanding of India. The book begins shortly before independence and continues until the new millennium. Gurcharan Das finds a cause to be jubilant after 1991, when India unleashed a series of economic reforms by becoming member of GATT and WTO. Das observes the highs and lows of independent India through his own experiences and those of numerous others he has met—from young people in sleepy UP villages to chiefs of software companies in Bangalore. He defines the new mindset of the nation through his own exploration.

                      How does Book review help?

                      In the book review one gets to know main argument of the book, how has the author supported his or her argument, what evidence he/she has used, and whether as a reader you find that evidence convincing? Does the author’s information or conclusions conflict with other books you’ve read? Which means for the sake of comparison you should have read number of books on a subject. How has the author structured his/her argument? Which parts of the book make up the book? Does the argument make sense to you? Does it persuade you? Why or why not? Would you recommend the books to others? Why or why not?

                      I am of the opinion that when you gather some information about the author and the circumstances in which the book is penned, the reading becomes more interesting and useful. Information such as who is the author, his nationality, his political persuasion, education, intellectual interests, personal history, and historical milieu may provide crucial details about how the book has shaped. For example, the author of India Unbound is affiliated with P&G, Mr. Das describes P&G’s journey in India. Mr. Das’s participation in decision making at P&G, his decision making capacity in backdrop of government’s policies make the reading interesting.

                      Format of a book review:

                      1. Identify the book: Mention author’s name, title, name of publisher, date of publication and other details that seem important. Also mention the edition e.g, it’s a Spanish edition or Japanese edition. And the genre of the book.
                      2. Major aspects of the book: Indicate the major aspects of the book that will be discussed, and state the purpose of the review. What exactly is the subject or topic of book? Does the author cover the subject adequately? Could you detect any bias? What is the approach to the subject in terms of topical, analytical, chronological, and descriptive manner?
                      3. Brief summary: Provide a brief summary of the range, contents, and argument of the book. Occasionally you may summaries chapter by chapter, but in a short review (250 -500 words) you usually pick up the main themes only. This section should not normally take up more than a third of the total review.
                      4. Critical evaluation: Next, the most significant point is, critically discuss minimum 2-3 key issues raised in the book. This section is the core of your review. Make clear the author’s own argument before you slate and evaluate it. Support your criticisms with evidence from the text of other writings. You may also want to indicate gaps in the author’s treatment of a topic. Remember the author doesn’t leave the gaps on purpose; he has his own experiences, his circumstances while writing the book, it could be shortage of time, shortage of data collection, shortage of references etc (sometimes respondents like anonymity)
                      5. Conclusion: For concluding your review, evaluate the overall contribution that the book has made to your understanding, your knowledge in the discipline, how contemporary the book is, and the relevance it has added to your knowledge domain.
                      6. Bibliography: Finally, provide a reference list or bibliography of the sources that you have referred to. Use the referencing format appropriate to your discipline. The best format is American Psychological Association (APA)

                      book3

                      Finally, each book has a genre. Genre is a label that characterizes elements a reader can expect in a work of literature. The classic major genres of literature are: fiction, comedy, drama, horror, non-fiction, realistic fiction, romantic novel, satire, tragedy, tragicomedy etc. The genre is determined by narrative technique, tone and content. In academics the major genre types are: text book, scholarly article, thesis, popular work, encyclopedia article etc.

                      Wish you happy reading and happy reviewing!!

                      Tags: Book reviewBook review is a good pedagogical toolDr. Vidya Hattangadiencyclopedia articleformat of the book reviewgenre of the bookGurcharan DasIndia Unbound.narrative techniquepedagogical toolspopular workscholarly articletext bookthesis
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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