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Value is the key marketing concept

Defining value in marketing is a bit tricky because it is perceived by customers as per their experience. Buyer Behaviour cannot be defined; customers...

Why we don’t value our relationships?

Why we don’t value our relationships?   We mistaken people around us so often by taking them for granted. We jump to conclusions, misunderstand somebody’s intension,...

Marketing Myopia

Marketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard Business Review (HBR) which suggested...

Do you appreciate good work of others?

Do you appreciate good work of others? The other day, I had gone with a friend of mine for a painting exhibition of teenagers. As...

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